Influencer Marketing Associate

RAS Luxury Skincare; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

RAS Luxury Skincare in Mumbai seeks a creative Influencer Marketing Associate to lead our influencer strategy and partnerships, identifying and engaging creators to grow our skincare community.

You will manage end-to-end campaigns—from gifting to paid partnerships—monitor performance, ensure brand alignment, and collaborate with social, PR, and creative teams to deliver authentic skincare messaging.

Responsibilities

• Develop and implement scalable influencer strategy and planning.
• Identify and nurture authentic relationships with influencers across platforms.
• Lead end-to-end influencer campaigns including gifting, paid partnerships, takeovers and product launches.
• Ensure influencer content aligns with brand guidelines and conveys skincare benefits credibly.
• Track KPIs: reach, engagement, impressions, conversions, ROI; prepare insights for future campaigns.

Skills

partnerships

influencer marketing

campaigns

influencer

Job description

We are seeking a highly motivated, creative, and organized Influencer Marketing Associate to lead our influencer strategy and partnerships. In this role, you will be responsible for identifying, engaging, and nurturing relationships with influencers and content creators to increase brand awareness, drive product trials, and grow our skincare community. Key Responsibilities

• Influencer Strategy & Planning
  • Develop and execute a scalable influencer marketing strategy aligned with brand and campaign goals.
  • Segment influencers by tier (nano, micro, macro, celebrity) and platform (Instagram, TikTok, YouTube, etc.).
• Talent Discovery & Relationship Management
  • Identify and build authentic relationships with influencers who align with our brand values.
  • Negotiate and manage contracts, budgets, and deliverables.
• Campaign Management
  • Lead end-to-end influencer campaigns including gifting, paid partnerships, takeovers, reviews, and product launches.
  • Track and analyze content performance and engagement metrics.
• Content & Brand Alignment
  • Ensure influencer content meets brand guidelines and communicates key skincare benefits clearly and credibly.
  • Collaborate with social, PR, and creative teams for consistent brand messaging.
• Analytics & Reporting
  • Monitor KPIs such as reach, engagement, impressions, conversions, and ROI.
  • Prepare monthly reports and insights to optimize future influencer initiatives.

Skills: partnerships,influencer marketing,campaigns,influencer