Influencer Marketing Executive (D2C Health & Wellness)

Adecco India; Gurugram District; On-site; INR 420,000 - 620,000; Full time

Job summary

Adecco India is seeking an Influencer Marketing Executive to build and scale creator partnerships for a fast-growing D2C health & wellness brand. You will own influencer campaigns end-to-end, from creator outreach to performance tracking and ROI optimisation.

The role requires 1–3 years of experience, strong negotiation skills, and a solid network with influencers across Instagram, YouTube, and emerging platforms. Office-based Gurgaon location.

Qualifications

• 1–4 years of experience in Influencer Marketing.
• Experience with D2C brands in wellness/diversified health categories.
• Strong network with influencer agencies and creators.
• Excellent negotiation and relationship management skills.
• Deep understanding of influencer platforms and creator economy trends.

Responsibilities

• Develop and execute influencer marketing strategies across Instagram, YouTube, and emerging platforms.
• Build and manage relationships with nano, micro, macro, and celebrity influencers.
• Identify creators aligned with target audience and product categories.
• Negotiate commercial terms and maximise ROI on collaborations.
• Plan product seeding campaigns to generate high-quality organic content.
• Drive influencer-led launches for new products and campaigns.
• Coordinate with performance marketing and creative teams to repurpose content into ads.
• Track campaign KPIs including ROAS, CAC, Reach & Engagement, Content Quality, Sales Attribution.
• Build a repeatable creator pipeline and manage influencer contracts, payments, gifting, and compliance.
• Analyze competitor influencer strategies and identify white-space opportunities.
• Ensure creators communicate scientifically accurate product claims per regulations.

Skills

Influencer marketing

Campaign management

Performance tracking

Negotiation

Relationship management

Analytics dashboards

Tools

Instagram

YouTube

Job description

Position : Influencer Marketing Executive | D2C Health & Wellness

Location: Gurgaon (Work from Office)

Experience: 1-3 Year

Gender : Female

Job Type : On Role (Full Time)

About the Role

We are looking for a creative and performance-driven Influencer Marketing Manager to build and scale a high-performing creator ecosystem for a fast-growing D2C health & wellness brand. The ideal candidate should have hands-on experience in influencer marketing, creator partnerships, campaign execution, and performance tracking across digital platforms.

Key Responsibilities

1. Develop and execute influencer marketing strategies across Instagram, YouTube, and
2. emerging platforms.
3. Build and manage relationships with nano, micro, macro, and celebrity influencers.
4. Identify creators that align with Miduty's target audience and product categories.
5. Negotiate commercial terms and ensure maximum ROI on every collaboration.
6. Plan product seeding campaigns to generate high-quality organic content.
7. Drive influencer-led launches for new products and campaigns.
8. Coordinate with performance marketing and creative teams to repurpose influencer content into high-performing ads.
9. Track campaign KPIs including:

• ROAS
• CAC
• Reach & Engagement
• Content Quality
• Sales Attribution

1. Build a repeatable creator pipeline instead of one-time collaborations.
2. Manage influencer contracts, payments, gifting, and compliance.
3. Analyze competitor influencer strategies and identify white-space opportunities.
4. Ensure creators communicate scientifically accurate product claims while complying with regulatory guidelines.

Requirements

• 1-4 years of experience in Influencer Marketing.
• Experience working with D2C brands, preferably in wellness, nutrition, fitness, beauty, or healthcare.
• Strong network of influencer agencies and direct creator relationships.
• Excellent negotiation and relationship management skills.
• Deep understanding of Instagram, YouTube, Shorts, and creator economy trends.
• Comfortable working with analytics dashboards and attribution tools. Ability to manage multiple campaigns simultaneously