Sr Associate – Influencer & Content Marketing

Himalaya Wellness Company; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Himalaya Health Care is seeking a Sr Associate - Influencer & Content Marketing to lead creator-led marketing efforts across its portfolio. This hands-on role requires building scalable Nano to macro influencer programs and driving measurable impact for brand objectives.

The ideal candidate has 3–4 years of experience in Influencer Marketing or related fields, with strong negotiation skills and a deep understanding of social-first content on Instagram and YouTube.

Qualifications

• 3–4 years of relevant experience in Influencer Marketing, Creator Partnerships, Content Marketing or Digital Marketing, either with a brand or an agency.
• Hands-on experience managing Nano, Micro, Macro and Celebrity influencers and end-to-end campaigns.
• Excellent commercial negotiation skills.
• Strong understanding of social-first content and platforms such as Instagram and YouTube; good analytics.
• Strong communication, project management and stakeholder management; able to handle multiple campaigns in a fast-paced environment.

Responsibilities

• Develop influencer strategies aligned with brand and business objectives.
• Define the right creator mix across Nano, Micro, Macro, Celebrity and expert/KOL influencers.
• Identify creators based on relevance, quality, credibility and fit.
• Negotiate with influencers, talent managers and agencies; manage rights and payments.
• Own influencer campaigns end-to-end from strategy to reporting.
• Translate brand objectives into clear creator briefs and content ideas.
• Analyze performance and optimize campaigns for ROI; build benchmarks.
• Ensure compliance, disclosures and brand safety across all content.
• Collaborate with Brand, Digital, E‑commerce, Creative, Regulatory teams.

Skills

Influencer Marketing

Creator Partnerships

Content Marketing

Digital Marketing

Campaign Management

Negotiation

Social Media

Job description

Sr Associate - Influencer & Content Marketing, Himalaya Health Care

Sr Associate - Influencer & Content Marketing, Himalaya Health Care

Experience: 4-5 years

Employment Type: Full-time

Role Purpose

We are looking for a Team Lead - Influencer & Content Marketing to build and scale creator-led marketing across the Himalaya Health Care portfolio. This is a hands‑on role for a digital‑first marketer who understands how to discover the right creators, create compelling social‑first content, negotiate effectively and turn creator partnerships into measurable brand and business impact. The role will have a strong focus on building a scalable Nano & Micro Influencer ecosystem, while also managing Macro, and Expert/KOL partnerships. The ideal candidate will have 3-4 years of experience in Influencer Marketing, Creator Partnerships, Content or Digital Marketing, either on the brand side or at an agency managing multiple brands/categories.

Key Responsibilities

Influencer Strategy & Planning

• Develop influencer strategies aligned with brand, campaign and business objectives.
• Define the right creator mix across Nano, Micro, Macro, Celebrity and expert/KOL influencers. Build both campaign‑led and always‑on creator programs.
• Identify relevant creator territories across health, wellness, fitness, lifestyle, nutrition and regional content.

Creator Discovery & Relationship Management

• Identify and evaluate creators based on audience relevance, content quality, credibility, engagement and brand fit.
• Build and maintain a strong network of creators, talent managers, agencies and subject‑matter experts. Develop long‑term relationships with high‑performing creators.
• Build a strong pool of regional and vernacular creators for geographically targeted campaigns.

Commercial Negotiation & Contracting

• Independently negotiate with influencers, talent managers and agencies.
• Drive efficiencies across creator commercials, deliverables, usage rights, exclusivity and paid amplification rights.
• Maintain creator rate benchmarks to improve campaign cost efficiency.
• Ensure timely closure of contracts, deliverables and payments.

Campaign Management

• Own influencer campaigns end‑to‑end — from strategy and creator shortlisting to briefing, approvals, go‑live and reporting.
• Manage multiple campaigns across brands ensuring quality, timelines & budgets. Maintain clear campaign trackers and proactively resolve execution issues.

Content Strategy & Development

• Translate brand objectives into sharp, creator‑friendly briefs.
• Develop strong social‑first content ideas, hooks and storytelling formats.
• Ensure creator content feels authentic, engaging and platform native.
• Identify high‑performing creator content that can be reused across social media, digital advertising, e‑commerce and other brand touchpoints.
• Build repeatable content formats and creator playbooks across brands.

Performance & Analytics

• Define clear success measures for each campaign based on the objective.
• Evaluate campaign, creator and content performance to identify what should be scaled, optimised or discontinued. Build benchmarks and creator scorecards to improve effectiveness and ROI over time.
• Work with Digital and Performance Marketing teams to amplify high‑performing creator content.

Compliance & Brand Safety

• Ensure all communication follows approved brand, scientific and regulatory claims. Work closely with Regulatory and Legal teams wherever required.
• Ensure appropriate influencer disclosures and responsible communication, particularly for healthcare and expert‑led content.
• Proactively identify and manage potential brand‑safety or reputation risks.

Agency & Stakeholder Management

• Manage influencer and content agencies across strategy, execution, quality, timelines and commercials.
• Work closely with Brand, Digital, E‑commerce, Creative, Media, PR, Medical and Regulatory teams.
• Independently assess agency recommendations and ensure creators are right for the brand.
• Support and guide junior team members and agency resources where required.

Trends & Competitive Intelligence

• Stay updated on emerging creators, platforms, content formats & cultural trends. Track competitor activity across healthcare, wellness, FMCG and D2C brands.
• Identify new creator‑led opportunities that can be relevant for Himalaya brands.

Candidate Profile

Must Have

• 3-4 years of relevant experience in Influencer Marketing, Creator Partnerships, Content Marketing or Digital Marketing either with Agency or with a brand.
• Hands‑on experience managing Nano, Micro, Macro and Celebrity influencer, Strong experience in end‑to‑end influencer campaign management.
• Excellent commercial negotiation skills.
• Strong understanding of social‑first content and platforms such as Instagram and YouTube. Good analytical and campaign evaluation skills.
• Strong communication, project management and stakeholder management capabilities & Ability to manage multiple campaigns in a fast‑paced environment with high ownership.

Preferred

• Experience in Healthcare, Wellness, FMCG, Nutrition, Personal Care, Ayurveda or D2C. Experience working with doctors, nutritionists, fitness experts or other expert creators.
• Experience with regional and vernacular influencer campaigns.
• Understanding of content usage rights, paid amplification and influencer performance marketing.
• Familiarity with influencer analytics, social listening or creator discovery tools.

Core Competencies

Influencer Strategy | Content & Storytelling | Commercial Negotiation | Creator Relationship Management | Campaign Execution | Analytical Thinking | Digital & Social Media Understanding | Stakeholder Management | Consumer Understanding | Ownership