Sales officer - Surat

Dharampal Satyapal Group (DS Group); Surat; On-site; INR 450,000 - 650,000; Full time

Job summary

Dharampal Satyapal Group (DS Group) is seeking a Sales Officer to drive secondary sales and expand the confectionery brands across Surat.

The role emphasizes distributor and retailer management, ensuring distribution, visibility and execution, while coordinating new product launches and brand activations in the territory.

Based in Surat, the candidate will be responsible for meeting sales targets, improving market penetration, and maintaining strong relationships with partners and retailers.

Qualifications

• Graduate in any discipline.
• 5-9 years of experience in Sales & Distribution.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of distribution and ensure deeper market penetration.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes and promotions of existing products in assigned territory.
• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation and order execution.
• Provide market feedback and insights to the reporting manager and track competitor activity.

Skills

Secondary sales

Distribution management

Retail execution

Education

Graduate in any discipline

Job description

Sales Officer

Function: Sales

Job Location: Surat

Job Purpose

To drive secondary sales, expand market reach, and ensure strong distribution, visibility, and execution of DS Group’s confectionery brands across the assigned territory through effective distributor and retailer management.

Job Responsibilities

Business Growth & Market Execution

• ? Own and deliver secondary sales targets for the assigned territory.


• ? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.


• ? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.


• ? Ensure product availability, visibility and range selling at retail outlets.


• ? Educate and execute trade schemes, promotions of existing products in assigned territory.

? New Product Launches & Brand Activation

• ? Planning and appropriate placement of NPDs in line with company launch guidelines.


• ? Educate and create awareness about NPD Launches in the market.


• ? Ensure timely availability, effective distribution, visibility, and off-take of new launches.


• ? Track post-launch performance and provide structured market feedback to ASMs/RSMs.

? Distributor & Channel Management

• ? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.


• ? Handling distributor/retailer/wholesaler’s queries and complains.


• ? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.


• ? Review secondary offtake, inventory levels, and market productivity on a regular basis.


• ? Manage damages and expiries through proactive stock rotation and timely corrective actions.


• ? Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.

? Market Intelligence & Reporting

• ? Track competitor activity, pricing, schemes, and visibility initiatives.


• ? Provide structured market feedback and insights to the reporting manager.


• ? Ensure timely and accurate reporting through company salesforce automation apps.

Educational Qualifications:

• Graduate in any discipline


• Work Experience: 5-9 Years in Sales & Distribution