Sales Officer

Hersheys; Mumbai; On-site; INR 500,000 - 700,000; Full time

Job summary

Hersheys in Mumbai is seeking a Sales Officer to drive primary and secondary sales, expand distribution, and boost product visibility. You will work with channel partners, retailers, and sales teams to deliver growth and execute market strategies across the assigned territory.

The role requires 5+ years in General Trade FMCG sales, with experience in chocolate or food sectors being a plus. A full-time graduate is expected for ongoing field operations.

Qualifications

• 5+ years of frontline sales experience in General Trade.
• Experience in the chocolate or food FMCG industry is required.
• Strong knowledge of FMCG sales operations, territory management, channel partner management, and sales execution.

Responsibilities

• Achieve primary and secondary sales targets for the assigned territory.
• Drive market execution, merchandising, and range selling initiatives.
• Manage sales beats and improve throughput per beat and per sales representative.
• Coach and support TSIs to improve field execution and performance.
• Expand distribution by identifying new channel partners and growth opportunities.
• Engage key retailers and leverage local events to generate incremental business.
• Manage channel partner relationships and communicate sales objectives and business expectations.
• Negotiate schemes and resolve channel partner and retailer concerns.
• Analyze sales data, monitor performance, and implement corrective actions to achieve targets.
• Prepare reports and use DMS data, Excel, and business insights to support decision-making.

Skills

General sales

Territory management

Channel partner management

Sales forecasting

Education

Bachelor's degree

Job description

Job Summary

Sales Officer Mumbai is responsible for driving primary and secondary sales, increasing distribution reach, improving product visibility, and ensuring commercial viability across the assigned territory. This role partners with channel partners, retailers, and sales teams to deliver sustainable business growth, execute market strategies, and achieve sales objectives.

Responsibilities

• Achieve primary and secondary sales targets for the assigned territory.
• Drive market execution, merchandising, and range selling initiatives.
• Manage sales beats and improve throughput per beat and per sales representative.
• Coach and support TSIs to improve field execution and performance.
• Expand distribution by identifying new channel partners and growth opportunities.
• Engage key retailers and leverage local events to generate incremental business.
• Manage channel partner relationships and communicate sales objectives and business expectations.
• Negotiate schemes and resolve channel partner and retailer concerns.
• Analyze sales data, monitor performance, and implement corrective actions to achieve targets.
• Prepare reports and use DMS data, Excel, and business insights to support decision-making.

Minimum Education Requirements

• Experience: 5+ years of sales experience in General Trade with a minimum of 5 years of frontline sales experience. Experience in the chocolate or food industry is required. Strong knowledge of FMCG sales operations, territory management, channel partner management, sales execution, and distribution management is preferred.
• Education: Full-time Graduate in any field.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.