Sales officer - Guj - Vadodhara

Dharampal Satyapal Group (DS Group); Vadodara; On-site; INR 400,000 - 600,000; Full time

Job summary

Dharampal Satyapal Group (DS Group) in Vadodara is seeking a Sales Officer to drive secondary sales targets and market expansion across the assigned territory. The role focuses on improving distribution depth, product availability, and retail visibility while executing trade promotions and new product launches.

Candidates should have 5-9 years of experience in Sales & Distribution, with a graduate degree.

Qualifications

• Graduate in any discipline required.
• 5-9 years of sales & distribution experience preferred.
• Strong understanding of retail channels and trade schemes.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution and deeper market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC, etc.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes and promotions of existing products in the territory.
• Plan and place NPDs in line with company guidelines and educate the market.

Skills

Sales & Distribution

Market Expansion

Channel Management

Education

Graduate

Job description

Sales Officer - Vadodara

Educational Qualifications:

Graduate in any discipline

Work Experience: 5-9 Years in Sales & Distribution

Job Description-

Business Growth & Market Execution

Own and deliver secondary sales targets for the assigned territory.

Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.

Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.

Ensure product availability, visibility and range selling at retail outlets.

Educate and execute trade schemes, promotions of existing products in assigned territory.

New Product Launches & Brand Activation

Planning and appropriate placement of NPDs in line with company launch guidelines.

Educate and create awareness about NPD Launches in the market.

Ensure timely availability, effective distribution, visibility, and off-take of new launches.

Track post-launch performance and provide structured market feedback to ASMs/RSMs.

Distributor & Channel Management

Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

Handling distributor/retailer/wholesaler’s queries and complains.

Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.

Review secondary offtake, inventory levels, and market productivity on a regular basis.

Manage damages and expiries through proactive stock rotation and timely corrective actions.

Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.