Sales officer - Guj - Vadodhara

DS Group; Vadodara; On-site; INR 250,000 - 350,000; Full time

Job summary

DS Group in India is seeking a Sales Officer for Gujarat–Vadodara to drive secondary sales, expand distribution, and ensure robust product visibility at retail outlets. The role focuses on achieving targets and strengthening market coverage across the territory.

The incumbent will manage distributors, monitor KPIs, coordinate trade promotions, and support new product launches, contributing to revenue growth and market expansion for the brand.

Qualifications

• Experience in sales and retail distribution.
• Ability to drive market growth and achieve targets.
• Strong customer relationship and negotiation skills.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution and market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes, promotions of existing products in the territory.
• Plan and place NPDs in line with launch guidelines and educate about launches.
• Ensure timely distribution, visibility and off-take of new launches.
• Track post-launch performance and provide market feedback to ASMs/RSMs.
• Manage distributor and wholesaler/retailer relationships and order execution.
• Handle distributor/retailer/wholesaler queries and complaints.
• Lead distributor salesmen and third-party sales staff.
• Review secondary offtake, inventory, and market productivity regularly.
• Manage damages and expiries through stock rotation and corrective actions.
• Submit distributor claims in line with company policies and timelines.

Skills

Sales

Job description

Sales officer - Guj - Vadodhara

Designation: SALES OFFICER

Location: India GUJARAT Vadodara

Group: DS Group

Entity: Dharampal Satyapal Foods Limited

SBU: Dharampal Satyapal Foods Limited

Department: SALES

Function: SALES [RETAIL]

Job Description:

• ? Business Growth & Market Execution


• ? Own and deliver secondary sales targets for the assigned territory.


• ? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.


• ? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.


• ? Ensure product availability, visibility and range selling at retail outlets.


• ? Educate and execute trade schemes, promotions of existing products in assigned territory.


• ? New Product Launches & Brand Activation


• ? Planning and appropriate placement of NPDs in line with company launch guidelines.


• ? Educate and create awareness about NPD Launches in the market.


• ? Ensure timely availability, effective distribution, visibility, and off-take of new launches.


• ? Track post-launch performance and provide structured market feedback to ASMs/RSMs.


• ? Distributor & Channel Management


• ? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.


• ? Handling distributor/retailer/wholesaler’s queries and complains.


• ? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.


• ? Review secondary offtake, inventory levels, and market productivity on a regular basis.


• ? Manage damages and expiries through proactive stock rotation and timely corrective actions.


• ? Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.

Skills:

Sales