Sales officer - Guj - Vadodhara

DS Group; India; On-site; INR 400,000 - 650,000; Full time

Job summary

DS Group in India is seeking a Sales professional for the Dharampal Satyapal Foods unit in Gujarat. The role focuses on business growth, market execution, and achieving secondary sales targets in the assigned territory.

You will drive distribution expansion, ensure product availability and visibility at retail outlets, and educate retailers on promotions and NPD launches. The position requires 2–9 years of experience and Hindi as working language.

Qualifications

• Graduation is required.

Responsibilities

• Drive growth and market execution in the assigned territory.
• Own and deliver secondary sales targets for the territory.
• Expand numeric and weighted distribution for deeper market penetration.
• Ensure execution of key sales KPIs (UBO, LSPC, Drop-size, TC, PC).
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes and promotions for existing products.
• Plan and place NPDs per launch guidelines and educate the market.
• Ensure timely availability, distribution, visibility and off-take of new launches.
• Track post-launch performance and provide market feedback to ASMs/RSMs.
• Manage distributor and wholesaler/retailer relationships for coverage and stock rotation.
• Handle distributor/retailer/wholesaler queries and complaints.
• Lead distributor salesmen and third-party sales staff.
• Review secondary offtake and market productivity regularly.
• Manage damages and expiries through stock rotation and corrective actions.
• Submit distributor claims accurately and on time per policies.

Education

Graduation

Job description

• India

End Date 06 Dec 2026

Required Experience 2 - 9 years

Basic Section

No. Of Openings 1

Cadre O2

Band 16

Organisational

Group DS Group

SBU Dharampal Satyapal Foods Limited

Unit DHARAMPAL SATYAPAL FOODS LIMITED, [HO]-6V

Unit Type Office

Department SALES

Function SALES [RETAIL]

Country India

State GUJARAT

City Category B

Skills

Skill

Graduation

Education

Working Language

Hindi

Job Description

? Business Growth & Market Execution

? Own and deliver secondary sales targets for the assigned territory.

? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.

? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.

? Ensure product availability, visibility and range selling at retail outlets.

? Educate and execute trade schemes, promotions of existing products in assigned territory.

? New Product Launches & Brand Activation

? Planning and appropriate placement of NPDs in line with company launch guidelines.

? Educate and create awareness about NPD Launches in the market.

? Ensure timely availability, effective distribution, visibility, and off-take of new launches.

? Track post-launch performance and provide structured market feedback to ASMs/RSMs.

? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

? Handling distributor/retailer/wholesaler’s queries and complains.

? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.

? Review secondary offtake, inventory levels, and market productivity on a regular basis.

? Manage damages and expiries through proactive stock rotation and timely corrective actions.

? Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.