Sales Officer - Gurgaon

DS Group; Gurgaon; On-site; INR 300,000 - 600,000; Full time

Job summary

DS Group in Gurgaon, Haryana, seeks a Sales Officer to drive secondary sales across PAN India. You will expand market reach, ensure strong distribution, visibility and execution of confectionery brands, and manage distributor and retailer networks.

You will own and deliver secondary sales targets, drive distribution expansion, ensure product availability and implement trade schemes, promotions, and brand activations. Experience in sales and distribution is required.

Qualifications

• Graduate in any discipline.
• 2-9 years of experience in Sales & Distribution.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes and promotions.
• Plan NPD launches and ensure timely availability.
• Create market feedback and report to ASM/RSM.
• Manage distributor and retailer relationships for coverage and stock rotation.
• Handle distributor/retailer queries and complaints.
• Lead distributor sales personnel and third-party sales staff.
• Review secondary off-take and stock levels regularly.

Skills

Sales & Distribution

Education

Graduate

Job description

Sales Officer - Gurgaon

Designation: SALES OFFICER
Location: India HARYANA Gurgaon
Group:
Entity:
SBU:
Department:
Function:

Job Description:

Job Role: Sales Officer (SO) Function: Sales Job Location: PAN India Job Purpose To drive secondary sales , expand market reach, and ensure strong distribution, visibility, and execution of DS Group’s confectionery brands across the assigned territory through effective distributor and retailer management.
Job Responsibilities

• Business Growth & Market Execution
• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes, promotions of existing products in assigned territory.
• New Product Launches & Brand Activation
• Planning and appropriate placement of NPDs in line with company launch guidelines.
• Educate and create awareness about NPD Launches in the market.
• Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• Track post-launch performance and provide structured market feedback to ASMs/RSMs.
• Distributor & Channel Management
• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.
• Handling distributor/retailer/wholesaler’s queries and complains.
• Lead and manage distributor sales men (IWS) and third party sales employees such as IWS and PSR.
• Review secondary offtake, inventory levels, and market productivity on a regular basis.
• Manage damages and expiries through proactive stock rotation and timely corrective actions.
• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.
• Market Intelligence & Reporting
• Track competitor activity, pricing, schemes, and visibility initiatives.
• Provide structured market feedback and insights to the reporting manager.
• Ensure timely and accurate reporting through company sales force automation apps.

Educational Qualifications: Graduate in any discipline Work Experience: 2-9 Years in Sales & Distribution Apply to Job