Sales Officer

Shivtara Grain Milling; Tirupati; On-site; INR 350,000 - 600,000; Full time

Job summary

Shivtara Grain Milling is seeking a Sales Officer to connect strategic sales direction with on-ground execution across the assigned territory in India. You will drive targets, manage the sales pipeline, and strengthen market presence through active engagement with wholesalers, traders, and retailers.

Ideal candidates have 2–7 years of FMCG sales experience, strong negotiation and relationship-building skills, and fluency in the local language with working knowledge of English.

Qualifications

• 2 to 7 years of sales experience in FMCG or related industry.
• Strong territory management and retail dynamics.
• Excellent communication and relationship-building skills; local language fluency and English knowledge.

Responsibilities

• Deliver sales, volume, and distribution targets in the assigned territory.
• Collaborate with wholesalers, traders/retailers to ensure product availability and visibility.
• Monitor competitor activities, pricing, and promotions, and adjust strategies.
• Execute trade marketing and promotional campaigns in the territory.
• Ensure timely collections and adherence to credit policies.
• Track market coverage and optimize sales routes.
• Prepare sales reports and market feedback.
• Conduct market audits to ensure brand standards.

Skills

Sales experience

Territory management

Retail dynamics

Communication skills

Negotiation

Relationship building

English proficiency

Job description

Reporting to: Area Sales Manager

About the Role

As a Sales Officer, you are the link between strategic sales direction and on-ground execution. You will ensure your territory achieves its sales targets, maintain a healthy Sales pipeline and deliver strong market presence. This role demands high ownership, strong relationship-building skills, and the ability to manage multiple customers.

Duties and Responsibilities

• Deliver sales, volume, and distribution targets within the assigned territory.
• Work closely with wholesalers, traders/retailer to ensure product availability and visibility.
• Monitor competitor activities, pricing, and promotions, and adjust strategies accordingly.
• Execute trade marketing and promotional campaigns in the territory.
• Ensure timely collections and adherence to credit policies.
• Track daily market coverage and ensure sales routes are optimized.
• Prepare and submit detailed sales reports and market feedback.
• Conduct market audits to ensure compliance with brand standards.

Required Skills & Experience

• 2 to 7 years of sales experience in FMCG/ related industry
• Strong understanding of territory management and retail dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Local language fluency and working knowledge of English.