Sales Officer

Shivtara Grain Milling; Rajamahendravaram; On-site; INR 350,000 - 550,000; Full time

Job summary

Shivtara Grain Milling in India seeks a Sales Officer to bridge strategic sales direction with hands-on execution. You will drive sales, build distributor networks, and ensure strong market presence through effective retail execution.

The role requires ownership, strong communication and negotiation skills, and the ability to manage distributor partnerships and retailer relations to deliver targets and maintain brand standards across the region.

Qualifications

• 2 to 7 years of sales experience in FMCG/ related B2B industry.
• Strong understanding of territory management and retail dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Local language fluency and working knowledge of English.

Responsibilities

• Deliver sales, volume, and distribution targets within the assigned territory.
• Identify, appoint, and manage distributors in line with company guidelines.
• Work closely with distributor/retailer teams to ensure product availability and visibility.
• Maintain strong retailer relationships to drive secondary sales.
• Monitor competitor activities, pricing, and promotions, and adjust strategies accordingly.
• Execute trade marketing and promotional campaigns in the territory.
• Ensure timely collections and adherence to credit policies.
• Track daily market coverage and ensure sales routes are optimised.
• Prepare and submit detailed sales reports and market feedback.
• Train and motivate distributor sales personnel to achieve set goals.
• Conduct market audits to ensure compliance with brand standards.

Skills

Territory management

Retail dynamics

Communication

Negotiation

Relationship-building

English proficiency

Local language fluency

Job description

Reporting to: Area Sales Manager

About the Role

As a Sales Officer, you are the link between strategic sales direction and on-ground execution. You will ensure your territory/portfolio achieves its sales targets, maintains a healthy distribution network, and delivers strong market presence. This role demands high ownership, strong relationship-building skills, and the ability to manage both distributor partnerships and retail execution with precision.

Duties and Responsibilities

• Deliver sales, volume, and distribution targets within the assigned territory.
• Identify, appoint, and manage distributors in line with company guidelines.
• Work closely with distributor/retailer teams to ensure product availability and visibility.
• Maintain strong retailer relationships to drive secondary sales.
• Monitor competitor activities, pricing, and promotions, and adjust strategies accordingly.
• Execute trade marketing and promotional campaigns in the territory.
• Ensure timely collections and adherence to credit policies.
• Track daily market coverage and ensure sales routes are optimised.
• Prepare and submit detailed sales reports and market feedback.
• Train and motivate distributor sales personnel to achieve set goals.
• Conduct market audits to ensure compliance with brand standards.

Required Skills & Experience

• 2 to 7 years of sales experience in FMCG/ related B2B industry
• Strong understanding of territory management and retail dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Local language fluency and working knowledge of English.