Sales Officer

Vrb Consumer Products; Pathankot, Hyderabad, Udaipur District; On-site; INR 279,000 - 502,200; Full time

Job summary

Vrb Consumer Products is seeking a Sales Officer General Trade for the FMCG sector in Pathankot, Punjab. The role focuses on achieving sales targets, expanding GT distribution, and maintaining strong retailer relationships to drive growth.

You will manage stock planning, order taking, and merchandising while executing promotions and new product launches. Daily fieldwork and effective communication are essential to succeed in this role.

Qualifications

• Graduate in any stream.
• 1–4 years of General Trade sales experience in Beverages.
• Strong communication, negotiation, and relationship skills.
• Good understanding of GT distribution, routing, and merchandising.
• Target-driven and comfortable with daily fieldwork.

Responsibilities

• Achieve primary and secondary sales targets for the assigned territory.
• Expand distribution by adding new GT outlets and improving beat coverage.
• Manage distributor operations including stock planning, order taking, claims, and market returns.
• Ensure proper product availability, visibility, and display across retail outlets.
• Execute trade promotions, schemes, and new product launches.
• Build and maintain strong relationships with retailers, wholesalers, and distributor teams.
• Track competitor activities such as pricing, schemes, and new launches.
• Submit daily reports, beat performance, and market insights through sales apps or Excel.

Skills

Communication

Negotiation

Relationship management

GT distribution knowledge

Field sales

Education

Graduate (any stream)

Job description

Job Description: Sales Officer General Trade (FMCG)

Key Responsibilities

• Achieve primary and secondary sales targets for the assigned territory.
• Expand distribution by adding new GT outlets and improving beat coverage.
• Manage distributor operations including stock planning, order taking, claims, and market returns.
• Ensure proper product availability, visibility, and display across retail outlets.
• Execute trade promotions, schemes, and new product launches.
• Build and maintain strong relationships with retailers, wholesalers, and distributor teams.
• Track competitor activities such as pricing, `schemes, and new launches.
• Submit daily reports, beat performance, and market insights through sales apps or Excel.

Requirements

• Graduate in any stream.
• 1 to 4 years of General Trade sales experience in Beverages.
• Strong communication, negotiation, and market relationship skills.
• Good understanding of GT distribution, routing, and merchandising.
• Target-driven and comfortable with daily fieldwork.