Sales Officer

APT HR; Mumbai, Nagpur District, Nashik District; Sur place; INR 300 000 - 540 000; Plein temps

Résumé du poste

APT HR is seeking a Sales Officer for a food manufacturing company in Mumbai. The role focuses on driving revenue, expanding market penetration, and ensuring product availability across retail channels.

You will manage the local distribution network, lead frontline sales teams, and enhance brand visibility at points of sale. The position requires hands-on experience in FMCG distribution, beat planning, and using SFA/mobile apps to track stock and sales.

Qualifications

• Experience in FMCG sales with focus on distribution networks.
• Ability to design and implement beat plans to maximize retail coverage.
• Strong knowledge of merchandising and POS visibility.

Responsabilités

• Meet or exceed primary and secondary sales targets for the assigned territory.
• Identify and onboard territory distributors; ensure inventory and ROI targets.
• Design daily Beat Plans to maximize retail coverage including kirana and modern trade.
• Execute visual merchandising to secure primary shelf space for hero products.
• Track competitor pricing and schemes; provide insights to ASM.
• Guide and motivate frontline sales representatives; monitor daily performance.
• Maintain daily sales data and stock movements using SFA or FMCG apps.

Connaissances

Sales Strategy

Distributor Management

Team Leadership

SFA / CRM

Brand Visibility

Outils

SFA Software

FMCG Mobile Apps

Description du poste

Opening with food manufacturing company having more than 30 years of presence

Job Purpose

The Sales Officer is responsible for driving revenue growth, maximizing brand visibility, and expanding market penetration. This role focuses heavily on managing the local distribution network, ensuring product availability at retail counters, and leading a team of frontline sales representatives.

Key responsibilities:

• 1. Sales : Target Achievement: Meet or exceed monthly, quarterly, and annual primary (company to distributor) and secondary (distributor to retailer) sales targets for the assigned territory.
• 2. Distribution Network Management: Identify, appoint, and manage territory distributors. Ensure they maintain adequate inventory levels, settle claims on time, and achieve a healthy ROI.
• 3. Market Coverage & Expansion: Design and implement daily Beat Plans (Permanent Journey Plans) to ensure maximum retail coverage. Onboard new retail outlets, kirana stores, and modern trade accounts.
• 4. Merchandising & Brand Visibility: Ensure high product visibility at the point of sale. Execute visual merchandising strategies, including the placement of danglers, posters, and securing primary shelf space for hero products.
• 5. Competitor Mapping: Actively track competitor pricing, trade schemes, packaging changes, and new product launches in the spice industry, providing regular insights to the ASM.
• 6. Team Leadership: Guide, motivate, and track the daily performance of Sales Representatives (SRs) or frontline market executives.
• 7. Reporting & SFA Compliance: Maintain daily sales data and track stock movements using Sales Force Automation (SFA) software or FMCG mobile applications.