Sales Officer

Chennai Fresh Foods; Madurai District; On-site; INR 300,000 - 420,000; Full time

Job summary

Chennai Fresh Foods is seeking a Sales Officer to boost FMCG distribution in Tamil Nadu. You will drive sales targets, manage distributors, and ensure product availability at retail outlets. Daily retailer visits will support stock checks and visibility improvements, while expanding market coverage with new outlets and coordinated merchandising.

The role emphasizes primary and secondary sales, competitor awareness, and timely follow-up on payments to maintain healthy channel relations.

Qualifications

• Must be able to meet monthly/annual sales targets within assigned territory.
• Experience coordinating with distributors and stock monitoring.

Responsibilities

• Achieve monthly and annual sales targets for the territory.
• Manage distributors, monitor stock availability, and maintain relationships.
• Visit retailers daily to take orders, check stock, and improve visibility.
• Expand distribution by adding new retailers and increasing coverage.
• Drive primary and secondary sales and ensure product availability at outlets.
• Maintain product displays, branding, and promotions at stores.
• Monitor competitor activity and pricing strategies.
• Follow up on distributor payments as per policy.

Skills

Sales targets

Distributor mgmt

Retail visits

Market expansion

Merchandising

Job description

A Sales Officer in an FMCG (Fast-Moving Consumer Goods) company is responsible for achieving sales targets, managing distributors, developing market coverage, and ensuring product availability at retail outlets.

Key Responsibilities

• Sales Target Achievement: Achieve monthly and annual sales targets for the assigned territory.
• Distributor Management: Manage distributors, monitor stock availability, and maintain good business relationships.
• Retailer Visits: Visit retail shops daily to take orders, check stock, and improve product visibility.
• Market Development: Expand distribution by adding new retailers and increasing market coverage.
• Primary & Secondary Sales: Drive primary sales (company to distributor) and secondary sales (distributor to retailer).
• Product Availability: Ensure products are available at retail outlets without stock-outs.
• Merchandising: Maintain product displays, shelf visibility, branding, and promotional activities.
• Competitor Analysis: Monitor competitor products, pricing, schemes, and market activities.
• Collection & Outstanding: Follow up on distributor payments and outstanding amounts as per company policy.