JOB PURPOSE
To drive sales growth, develop new business, manage key customer relationships and ensure achievement of sales and profitability targets.
KEY RESPONSIBILITIES
- Achieve monthly, quarterly and annual sales targets.
- Develop new customers and business opportunities in relevant industries.
- Manage and strengthen relationships with existing customers.
- Generate and follow up on enquiries, quotations and sales opportunities.
- Conduct customer visits and understand product/application requirements.
- Negotiate commercial terms within approved company guidelines.
- Monitor sales pipeline, order status and customer requirements.
- Coordinate with Finance, Purchase, Logistics and other departments for smooth order execution.
- Follow up on outstanding payments and support timely collections.
- Monitor market trends, competitor activities and new business opportunities.
- Lead and monitor the sales team to achieve assigned targets.
- Submit regular sales MIS, forecasts and performance reports to Management.
KEY RESULT AREAS (KRA)
- Sales Target Achievement – Achievement of monthly/annual sales targets.
- New Business Development – Acquisition of new customers and generation of new business.
- Customer Management – Retention and growth of existing customer accounts.
- Profitability – Maintain approved margins and commercially viable business.
- Collections – Timely follow-up and reduction of outstanding receivables.
- Sales Pipeline – Maintain healthy enquiries and opportunity pipeline.
- Team Performance – Effective monitoring and achievement of team targets.
- Reporting – Timely and accurate sales MIS and forecasts.
QUALIFICATION & EXPERIENCE
Graduate/Postgraduate with relevant experience in B2B Sales, Specialty Chemicals, Chemical Distribution or related industries.