Area Sales Manager

Terai Roots; Lucknow; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Terai Roots is seeking a Sales Manager to build, manage, and expand its sales operations. The role focuses on appointing distributors, managing sales reps, achieving targets, expanding market coverage, and developing retailer networks to drive profitable growth.

The Sales Manager will be directly accountable for revenue generation, territory expansion, distributor development, and execution of sales strategies.

Qualifications

• Bachelor's degree in Business, Marketing, Commerce, Agriculture, Food Technology, or related field.
• MBA (Marketing) preferred.
• PGDM (Marketing) preferred.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets and develop sales plans for all product categories.
• Identify potential distributors, appoint according to standards, and develop distributor business plans to ensure profitability.
• Expand retailer network, ensure product availability and visibility, and drive market share growth.
• Recruit, train, and manage field sales staff, set targets and KPIs, and monitor performance and territory coverage.

Skills

Sales Strategy

Team Leadership

Distributor Management

Retail Market Expansion

Education

Bachelor's Degree in Business/Marketing/Commerce/Agriculture/Food Technology

MBA (Marketing)

PGDM (Marketing)

Job description

The Sales Manager will be responsible for building, managing, and expanding the company's sales operations. The role involves appointing distributors, managing sales representatives, achieving sales targets, expanding market coverage, developing retailer networks, and ensuring profitable business growth. T he Sales Manager will be directly accountable for revenue generation, territory expansion, distributor development, and execution of sales strategies.

Key Responsibilities

1. Sales Growth & Revenue Generation
Achieve monthly, quarterly, and annual sales targets.
Develop sales plans for all company product categories.
Increase market penetration in assigned territories.
Drive primary and secondary sales growth.
Monitor market trends and competitor activities.
Identify new business opportunities.
Key Deliverables Monthly Sales Target Achievement
Revenue Growth
Product-wise Sales Growth
Territory Expansion 2. Distributor Development
Responsibilities
Identify potential distributors.
Evaluate distributor financial capability.
Appoint distributors according to company standards.
Develop distributor business plans.
Ensure distributor profitability.
Key Deliverables Number of New Distributors Appointed
Active Distributor Growth
Distributor Retention Rate
Distributor Performance Improvement 3. Retail Market Expansion
Responsibilities
Expand retailer network.
Ensure product availability.
Increase product visibility.
Improve retailer engagement.
Key Deliverables New Retail Outlets Added
Product Reach
Retail Coverage
Market Share Growth 4. Sales Team Management
Responsibilities
Recruit Sales Executives.
Train field sales staff.
Conduct performance reviews.
Set targets and KPIs.
Monitor field activities.
Key Deliverables Team Productivity
Sales Executive Performance
Territory Coverage
Staff Retention

Candidate Qualification

Position Summary

The Sales Manager will be responsible for building, managing, and expanding the company's sales operations. The role involves appointing distributors, managing sales representatives, achieving sales targets, expanding market coverage, developing retailer networks, and ensuring profitable business growth. T he Sales Manager will be directly accountable for revenue generation, territory expansion, distributor development, and execution of sales strategies.

Key Responsibilities

1. Sales Growth & Revenue Generation
Achieve monthly, quarterly, and annual sales targets.
Develop sales plans for all company product categories.
Increase market penetration in assigned territories.
Drive primary and secondary sales growth.
Monitor market trends and competitor activities.
Identify new business opportunities.
Key Deliverables Monthly Sales Target Achievement
Revenue Growth
Product-wise Sales Growth
Territory Expansion 2. Distributor Development
Responsibilities
Identify potential distributors.
Evaluate distributor financial capability.
Appoint distributors according to company standards.
Develop distributor business plans.
Ensure distributor profitability.
Key Deliverables Number of New Distributors Appointed
Active Distributor Growth
Distributor Retention Rate
Distributor Performance Improvement 3. Retail Market Expansion
Responsibilities
Expand retailer network.
Ensure product availability.
Increase product visibility.
Improve retailer engagement.
Key Deliverables New Retail Outlets Added
Product Reach
Retail Coverage
Market Share Growth 4. Sales Team Management
Responsibilities
Recruit Sales Executives.
Train field sales staff.
Conduct performance reviews.
Set targets and KPIs.
Monitor field activities.
Key Deliverables Team Productivity
Sales Executive Performance
Territory Coverage
Staff Retention

Candidate Qualification

Essential
Bachelor's Degree in Business, Marketing, Commerce, Agriculture, Food Technology, or related field.
Preferred
MBA (Marketing)
PGDM (Marketing) Apply for this Position