Sales Manager

Endico Power Tools (India); Karnataka; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Endico Power Tools (India) seeks a Sales Manager to lead regional sales for power tools, build dealer networks, and drive revenue growth in woodworking, steel, and aluminum segments.

You will conduct product demonstrations, provide technical guidance, and gather market feedback to shape pricing and campaigns. The role requires on-site work in Ludhiana with extensive regional travel.

Qualifications

• Candidates should have strong skills in B2B sales, channel management, and customer relationship management within industrial or power tools markets.
• Skills in sales planning, forecasting, and territory management to drive revenue growth and achieve targets.
• Skills in negotiation, commercial acumen, and deal closing, with the ability to manage pricing and margins effectively.
• Skills in market research, competitor analysis, and reporting to support data-driven decision-making.
• Clear communication, presentation, and interpersonal skills to engage with distributors, retailers, and end users.
• Basic technical understanding of power tools or industrial equipment, with the ability to explain product features and benefits.
• Relevant experience (typically 5+ years) in sales or business development, preferably in power tools, machinery, or related industries.
• A bachelor's degree in business, engineering, marketing, or a related field is preferred; equivalent professional experience will also be considered.
• Ability to work on-site in Ludhiana, travel within the assigned region, and operate independently while meeting deadlines and targets.

Responsibilities

• Lead regional sales activities for power tools and drive revenue growth.
• Develop and execute sales plans and sales targets.
• Manage dealer and distributor relationships and identify new business opportunities.
• Conduct product demonstrations and provide technical guidance to customers.
• Gather market feedback to influence pricing, promotions, and product positioning.
• Collaborate with production and marketing to align demand forecasts and campaigns.
• Mentor sales representatives and ensure adherence to company policies and ethical standards.
• Prepare regular sales reports and monitor performance.

Skills

B2B sales

Channel management

Customer relationship management

Sales planning

Forecasting

Territory management

Negotiation

Pricing and margins

Market research

Competitive analysis

Presentations

Interpersonal skills

Technical product knowledge

Education

Bachelor's degree in business, engineering, marketing

Job description

Company Description: Endico Power Tools (India) is a pioneering manufacturer that developed and produced India’s first heterogeneous portable electric router machine for woodworking, wood designing, and wood cutting, with all router parts patented. The company manufactures and exports woodworking routers, angle grinders, and drill machines that are extensively used for wood, steel, and aluminum applications. Endico’s products are fully indigenous, built with precision and the latest technology, and are positioned to compete with leading international brands by enabling faster and finer cutting performance. A team of skilled professionals and quality auditors ensures innovative design, superior raw materials, and rigorous testing for flawless and high-performing tools. The company focuses strongly on customer satisfaction through reliable, high-quality power tools and continuous product improvement.

Role Description: This is a full-time, on-site sales manager role based in South India. The Sales Manager will lead regional sales activities for power tools, including developing and executing sales plans, managing dealer and distributor relationships, and identifying new business opportunities in woodworking, steel, and aluminum segments. The role involves conducting product demonstrations, providing technical guidance to customers, and gathering market feedback to shape pricing, promotions, and product positioning. The sales manager will be responsible for setting sales targets, monitoring performance, preparing regular sales reports, and collaborating with production and marketing teams to align demand forecasts and campaigns. The role also includes mentoring sales representatives, ensuring adherence to company policies, and maintaining high standards of customer service and ethical business conduct.

Skills & Qualifications:

• Candidates should possess strong skills in B2B sales, channel management, and customer relationship management within industrial or power tools markets.
• Candidates should possess skills in sales planning, forecasting, and territory management to drive revenue growth and achieve targets.
• Candidates should possess skills in negotiation, commercial acumen, and deal closing, with the ability to manage pricing and margins effectively.
• Candidates should possess skills in market research, competitor analysis, and reporting to support data-driven decision-making.
• Candidates should possess clear communication, presentation, and interpersonal skills to engage with distributors, retailers, and end users.
• Candidates should possess basic technical understanding of power tools or industrial equipment, with the ability to explain product features and benefits.
• Relevant experience (typically 5+ years) in sales or business development, preferably in power tools, machinery, or related industries.
• A bachelor's degree in business, engineering, marketing, or a related field is preferred; equivalent professional experience will also be considered.
• Ability to work on-site in Ludhiana, travel within the assigned region, and operate independently while meeting deadlines and targets.