Sales Executive/Sr. Executive( Tile adhesives)-Ahmedabad

Walplast Products; Ahmedabad District; On-site; INR 300,000 - 600,000; Full time

Job summary

Walplast Products seeks a sales-focused professional to drive tile adhesive uptake in Ahmedabad. You will analyze customer and influencer preferences, craft market-entry strategies, and coordinate with channel partners to maintain inventory and stimulate demand through influencer-led initiatives.

You will monitor market trends, adjust pricing and product mix, and pursue revenue growth while ensuring robust reporting across channels.

Qualifications

• 2 to 5 years of tile adhesives retail sales experience in Ahmedabad location.

Responsibilities

• Develop deep understanding of customer and influencer preferences to craft strategies.
• Drive market penetration and coverage through presentations and demonstrations to clients, trade, builders, contractors, and architects.
• Convince and enable channel partners to maintain inventory levels and stimulate demand via influencers and client activation.
• Maintain sales volume, product mix, and pricing by tracking supply/demand and market trends.
• Allocate talent, time, and promotions effectively for maximum ROI in ATL and BTL activities.
• Meet revenue growth targets by keeping Walplast competitive and innovative.
• Conduct regular market research to gain intelligence and understand customer needs geographically.
• Ensure reporting compliance in online and offline formats.

Skills

Customer insights

Market research

Influencer activation

Sales strategy

Job description

Role & responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage: Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Technical skills

2 to 5 years of Tile adhesives retail sales experience in Ahmedabad location