Exe/ Sr. Exe- Sales (Retail)

Walplast Products; Ludhiana; On-site; INR 600,000 - 900,000; Full time

Job summary

Walplast is seeking a market-focused sales professional with 3+ years in tile adhesives to drive customer insights, market penetration, and dealer activation in Ludhiana. You will analyze competitors, present product advantages, and optimize inventory while balancing ROI across ATL and BTL initiatives.

The role emphasizes strategic sales planning, channel engagement, and staying abreast of market trends to sustain Walplast's competitive edge in the tile adhesives segment.

Qualifications

• 3+ years of experience in Tile Adhesives.

Responsibilities

• Understand customer and influencer needs to build competitive strategy for Walplast.
• Drive market penetration and increase market share through demonstrations and presentations.
• Support dealers with inventory levels and demand creation via influencers and activations.
• Maintain sales volume, product mix, and pricing by monitoring market trends and competition.
• Allocate resources efficiently for ATL/BTL activities to maximize ROI.

Skills

Market insights

Sales strategy

Channel development

Inventory management

Stakeholder communication

Job description

Role & responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Preferred candidate profile

3 + Years of experience in Tile Adhesives