Sales Executive- Punjab

New Era India; Ludhiana, Chandigarh; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SGS is seeking a sales professional in Ludhiana to drive volume, visibility and distribution for spirits and beverages. You will manage customer relationships, activations and brand promotions while aligning with management directives.

The role requires market knowledge, hands-on territory planning, and collaboration with teams to maximize distribution and equity across accounts.

Qualifications

• 3-6 years' experience in Spirits & Beverages Sales of FMCG companies.
• Experience handling On Premise/Horeca outlets.
• Graduate/MBA in market, business, or engineering preferred.

Responsibilities

• Deliver KPIs: volume achievement, distribution, market coverage.
• Utilize budgets to drive brand equity and trial.
• Manage customer relations, inquiries and activation programs.

Skills

Sales experience

Market knowledge

Negotiation skills

Education

Graduate/MBA in market, business, or engineering

Job description

Role Responsibilities

• 1.The candidate for the post will be accountable for delivering KPIs like - Volume achievement, driving visibility, ensuring maximizeddistribution and market coverage.


• 2. Effective utilization of allocated investment budgets for the territory and drive equity and maximize trials of portfolio brands.


• 3. The indicators of success also include maintaining and strengthening customer relations, account management, query handling, planning & implementing consumer activation along with executing related assignments as desired by management.


• 4. Ensuring healthy inventory level at the customers point, understanding the category, brand strategy, marketing concepts, consumer behavior, brand promotions, brand creation, communication, development & measuring effectiveness of all the consumer promotions.


• 5. Providing necessary input to the immediate manager on customer development initiatives like Visibility programs, Distribution expansion and efficiency building programs. In addition, help in designing and recommending tactical initiatives basis on competitor’s activities and market intelligence.


• 6. Setting qualitative as well as systematic execution standards through significant employee engagement with more Inclusivity.


• 7. Propel organizational Diversity, Equity and Inclusivity goals to make it a better and safe place of everyone to join, perform and prosper.


• 8. Play an active role in resolving any customer service-related matters, conflicts and elevate any issues to immediate managerfor timely resolution.


• 9. Reflect Suntory Leadership Spirits in all day-to-day business-related activities, working collaboratively and celebrating the moments with teammates.

Qualifications & Experience

• Graduate/MBA in market, business, or engineering


• 3-6 years' experience in Spirits & Beverages Sales of FMCG companies with experience in handling On Premise/Horeca outlets

At SGS, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. SGS is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.