Sales Executive(Liquor Sales)

V2Soft, Inc.; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

V2Soft, Inc. in Bengaluru, India seeks a field sales professional to drive brand-wise and segment-wise sales within the territory, focusing on volume achievement and market expansion.

The role involves executing merchandising and promotional programs, ensuring timely communication of schemes to retailers, and managing distributor staff and customer service metrics. This position reports to the regional marketing team and requires strong coordination with sales channels.

Qualifications

• Develop and monitor monthly/quarterly/annual sales objectives to achieve brand wise/segment wise volume.
• Ensure territory sales meet budget by selling profitable brands and maintaining brand mix.
• Maintain distribution by ensuring availability of relevant SKUs and variants in the territory.
• Implement real-time communication at retail outlets, ensuring quality, distribution, visibility, promotion, price.
• Execute marketing plans in the territory per regional guidelines within budgets.

Responsibilities

• Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis. Prepare the volume scheme and communicate the same to the team and retailers.
• Ensure the achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.
• Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.
• Execute merchandising and promotional programs as per national and regional marketing strategies.
• Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
• Ensuring proper usage of brand and promotional elements.
• Responsible for training, deployment and evaluation of distributor staff and CSM.
• Ensure the real time communication implementation at the retail outlet level. Maintaining the organisation standard with respect to Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Execute of the marketing plans in the territory as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets.

Job description

Key Responsibilities:

Volume achievement:

• Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis. Prepare the volume scheme and communicate the same to the team and retailers.
• Ensure the achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.
• Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.

Activation:

• Execute merchandising and promotional programs as per national and regional marketing strategies.
• Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
• Ensuring proper usage of brand and promotional elements.
• Responsible for training, deployment and evaluation of distributor staff and CSM.

Execution:

• Ensure the real time communication implementation at the retail outlet level. Maintaining the organisation standard with respect to Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Execute of the marketing plans in the territory as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets.