Sales Executive

CenturyPly; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

CenturyPly in Mumbai requires a proactive Field Sales Executive to drive secondary sales, expand dealer networks, and ensure market penetration across the territory.

You will execute beat plans, generate demand through site visits and end-customer influence, and maintain CRM/DMS reporting while tracking competitors. A graduate with 2–5 years in building materials or related sectors and strong travel readiness is preferred.

Qualifications

• Graduate (mandatory)
• 2–5 years target-driven field sales experience
• Experience in Building Materials / Electrical / Durables preferred
• Strong channel handling exposure
• Experience in demand generation & project selling
• Familiar with CRM/DMS systems
• High travel readiness and field intensity

Responsibilities

• Achieve monthly and quarterly secondary sales targets
• Manage and expand dealer network in assigned geography
• Execute beat planning and territory coverage discipline
• Drive demand generation through: contractor visits, project site visits, end customer influence
• Ensure visibility, display, and market activation
• Monitor primary vs secondary alignment
• Maintain accurate reporting in SFA/DMS/CRM system
• Track competitor activities and pricing intelligence

Skills

Field sales

Channel handling

Demand generation

CRM

DMS

Travel readiness

Education

Graduate

Tools

CRM

DMS

Job description

Role Purpose

To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Key Responsibilities

• Achieve monthly and quarterly secondary sales targets
• Manage and expand dealer network in assigned geography
• Execute beat planning and territory coverage discipline
• Drive demand generation through:
  • Contractor visits
  • Project site visits
  • End customer influence
• Ensure visibility, display, and market activation
• Monitor primary vs secondary alignment
• Maintain accurate reporting in SFA/DMS/CRM system
• Track competitor activities and pricing intelligence

Key Performance Indicators (KPIs)

• Secondary Sales Achievement (%)
• Active Dealer Productivity
• Distribution Expansion
• Demand Generation Conversion
• Beat Adherence
• Reporting Accuracy

Candidate Profile

• Graduate (mandatory)
• 2–5 years target-driven field sales experience
• Experience in Building Materials / Electrical / Durables preferred
• Strong channel handling exposure
• Experience in demand generation & project selling
• Familiar with CRM/DMS systems
• High travel readiness and field intensity