Sales Executive

CenturyPly; Kolkata District; On-site; INR 350,000 - 550,000; Full time

Job summary

CenturyPly in Kolkata invites a results-driven Sales Executive to drive secondary sales, expand the dealer network, and strengthen market penetration across the assigned territory.

Key tasks include beat planning, demand generation through contractor visits and project site visits, ensuring visibility and market activation, monitoring primary vs secondary alignment, and maintaining CRM/DMS reporting while tracking competitors.

Qualifications

• Graduate is mandatory.
• 2–5 years of target-driven field sales experience.
• Experience in Building Materials / Electrical / Durables preferred.
• Strong channel handling exposure.
• Experience in demand generation & project selling.
• Familiar with CRM/DMS systems.
• High travel readiness and field intensity.

Responsibilities

• Achieve monthly and quarterly secondary sales targets.
• Manage and expand dealer network in assigned geography.
• Execute beat planning and territory coverage discipline.
• Drive demand generation via contractor visits, project site visits, and end customer influence.
• Ensure visibility, display, and market activation.
• Monitor primary vs secondary alignment.
• Maintain reporting in SFA/DMS/CRM system.
• Track competitor activities and pricing intelligence.

Job description

To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Key Responsibilities

• Achieve monthly and quarterly secondary sales targets
• Manage and expand dealer network in assigned geography
• Execute beat planning and territory coverage discipline
• Drive demand generation through:
• Contractor visits
• Project site visits
• End customer influence
• Ensure visibility, display, and market activation
• Monitor primary vs secondary alignment
• Maintain accurate reporting in SFA/DMS/CRM system
• Track competitor activities and pricing intelligence

Key Performance Indicators (KPIs)

• Secondary Sales Achievement (%)
• Active Dealer Productivity
• Distribution Expansion
• Demand Generation Conversion
• Beat Adherence
• Reporting Accuracy

Candidate Profile

• Graduate (mandatory)
• 2–5 years target-driven field sales experience
• Experience in Building Materials / Electrical / Durables preferred
• Strong channel handling exposure
• Experience in demand generation & project selling
• Familiar with CRM/DMS systems
• High travel readiness and field intensity