Senior Sales Executive

Century Plyboards (I) Limited; Ranchi; On-site; INR 450,000 - 600,000; Full time

Job summary

Century Plyboards (I) Limited is seeking a field sales professional to drive secondary sales, expand the dealer network, and execute beat planning in the Ranchi region. The role emphasizes demand generation through contractor and project visits, with a focus on building materials and related durables.

The candidate should be graduate with 2–5 years of target-driven field sales experience, strong channel exposure, and familiarity with CRM/DMS systems, along with willingness to travel extensively.

Qualifications

• Graduate degree (mandatory).
• 2-5 years of target-driven field sales experience.
• Experience in Building Materials / Electrical / Durables preferred.
• Strong channel handling exposure.
• Experience in demand generation & project selling.
• Familiar with CRM/DMS systems.
• High travel readiness and field intensity.

Responsibilities

• Achieve monthly and quarterly secondary sales targets.
• Manage and expand dealer network in assigned geography.
• Execute beat planning and territory coverage discipline.
• Drive demand generation through contractor visits, project site visits, and end-customer influence.
• Ensure visibility, display, and market activation.
• Monitor primary vs secondary alignment.
• Maintain accurate reporting in SFA/DMS/CRM system.
• Track competitor activities and pricing intelligence.

Skills

Field sales

Channel management

CRM/DMS familiarity

Demand generation

Project selling

High travel readiness

Education

Graduate

Tools

CRM

Job description

Job Description

To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Key Responsibilities

• Achieve monthly and quarterly secondary sales targets


• Manage and expand dealer network in assigned geography


• Execute beat planning and territory coverage discipline


• Drive demand generation through:
  
  
  
  • Contractor visits
  
  
  • Project site visits
  
  
  • End customer influence
  
  
  
  


• Ensure visibility, display, and market activation


• Monitor primary vs secondary alignment


• Maintain accurate reporting in SFA/DMS/CRM system


• Track competitor activities and pricing intelligence

Key Performance Indicators (KPIs)

• Secondary Sales Achievement (%)


• Active Dealer Productivity


• Distribution Expansion


• Demand Generation Conversion


• Beat Adherence


• Reporting Accuracy

Candidate Profile

• Graduate (mandatory)


• 2-5 years target-driven field sales experience


• Experience in Building Materials / Electrical / Durables preferred


• Strong channel handling exposure


• Experience in demand generation & project selling


• Familiar with CRM/DMS systems


• High travel readiness and field intensity

Job Requirements

N/A