Sales Executive

Century Plyboards (I) Limited; Lucknow; On-site; INR 420,000 - 700,000; Full time

Job summary

Century Plyboards (I) Limited is seeking a field sales professional to drive secondary sales and channel expansion in Lucknow. You will lead dealer engagement, execute beat planning, and push market penetration across the territory.

The role requires 2–5 years of target-driven field sales experience, familiarity with CRM/DMS systems, and travel readiness. Building materials experience is preferred. Graduation is mandatory, with strong communication and negotiation skills essential for success.

Qualifications

• Graduate (mandatory).
• 2–5 years target-driven field sales experience.
• Experience in Building Materials / Electrical / Durables preferred.
• Strong channel handling exposure.
• Experience in demand generation & project selling.
• Familiar with CRM/DMS systems.

Responsibilities

• Achieve monthly and quarterly secondary sales targets
• Manage and expand dealer network in assigned geography
• Execute beat planning and territory coverage discipline
• Drive demand generation through contractor visits
• Drive demand generation through project site visits
• Drive demand generation through end customer influence
• Ensure visibility, display, and market activation
• Monitor primary vs secondary alignment
• Maintain accurate reporting in SFA/DMS/CRM system
• Track competitor activities and pricing intelligence

Skills

Channel handling

Target-driven

Field sales

Education

Graduate

Tools

CRM/DMS systems

Job description

Job Description

To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Job Description

To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Key Responsibilities

• Achieve monthly and quarterly secondary sales targets
• Manage and expand dealer network in assigned geography
• Execute beat planning and territory coverage discipline
• Drive demand generation through:
  • Contractor visits
  • Project site visits
  • End customer influence
• Ensure visibility, display, and market activation
• Monitor primary vs secondary alignment
• Maintain accurate reporting in SFA/DMS/CRM system
• Track competitor activities and pricing intelligence

Key Performance Indicators (KPIs)

• Secondary Sales Achievement (%)
• Active Dealer Productivity
• Distribution Expansion
• Demand Generation Conversion
• Beat Adherence
• Reporting Accuracy

Candidate Profile

• Graduate (mandatory)
• 2–5 years target-driven field sales experience
• Experience in Building Materials / Electrical / Durables preferred
• Strong channel handling exposure
• Experience in demand generation & project selling
• Familiar with CRM/DMS systems
• High travel readiness and field intensity

Job Requirements

N/A