JOB DESCRIPTION
Sales Executive / Senior Sales Executive Industrial Equipment / Material Handling Equipment (MHE)
Location: Chennai, Tamil Nadu
Department: Sales & Business Development
Industry: Industrial Equipment / Material Handling Equipment
Employment Type: Full-Time, Permanent
1. Company Overview
SHIFTIX is a fast-growing industrial solutions company and an authorised dealer of globally leading brands in India. The company serves manufacturing plants, large corporates, logistics parks, warehouses, and distribution centres with world-class intralogistics solutions focused on productivity, safety, and lifecycle value.
2. Role Purpose
The Sales Executive / Senior Sales Executive will be responsible for generating new business, developing customer relationships, and driving sales of industrial and material handling equipment across Chennai and nearby industrial areas.
The role requires strong B2B sales skills, customer engagement, and the ability to understand customer requirements and recommend suitable equipment solutions.
3. Key Responsibilities
3.1 Sales & Business Development
- Identify and generate new business opportunities in manufacturing plants, warehouses, logistics parks, and industrial units.
- Sell material handling equipment, including IC forklifts, electric forklifts, and warehouse equipment.
- Conduct customer visits, product presentations, and site assessments.
- Understand customer requirements and recommend suitable equipment solutions.
- Manage the complete sales cycle, from lead generation and follow-ups to negotiations and order closure.
- Achieve monthly, quarterly, and annual sales targets.
3.2 Customer Relationship Management
- Build and maintain relationships with purchase managers, warehouse managers, plant heads, logistics managers, and other key decision-makers.
- Follow up with prospective and existing customers to generate repeat business.
- Coordinate with service and technical teams to ensure customer satisfaction.
- Maintain regular communication with customers and provide timely updates on quotations and proposals.
3.3 Market Research & Business Development
- Identify potential customers and new business opportunities across Chennai and nearby industrial locations.
- Monitor competitor activities, pricing, and market trends.
- Develop a strong sales pipeline through cold calling, customer visits, references, and networking.
- Promote SHIFTIX products and solutions to prospective customers.
3.4 Sales Reporting & Coordination
- Maintain accurate customer details, sales pipelines, and follow-up records.
- Prepare sales reports, forecasts, and MIS updates.
- Coordinate with internal teams for quotations, order processing, equipment delivery, and customer support.
- Maintain customer records using CRM tools and MS Excel.
4. Candidate Profile
4.1 Experience
- Sales Executive: 2+ years of relevant MHE sales experience.
- Senior Sales Executive: 1-5 years of relevant sales experience preferred.
- Experience in industrial equipment, material handling equipment, capital goods, or industrial machinery sales is preferred.
- Experience selling forklifts, cranes, compressors, automation equipment, or similar industrial products will be an advantage.
- Experience handling manufacturing plants, warehouses, logistics companies, and corporate customers is preferred.
4.2 Skills & Competencies
- Strong communication, negotiation, and presentation skills.
- Good customer relationship management and follow-up skills.
- Ability to generate leads, develop new accounts, and close sales.
- Understanding of B2B sales processes and industrial customer requirements.
- Target-oriented approach with strong commercial awareness.
- Proficiency in MS Excel and CRM software.
5. Education
- Bachelors degree in Engineering, Business Administration, or a related field preferred.
- MBA in Sales or Marketing is an added advantage.
6. What SHIFTIX Offers
- Opportunity to work with premium global MHE brands, including STILL and HELI.
- Performance-linked incentives.
- Career growth and development opportunities.
- Exposure to industrial equipment and intralogistics solutions.
- A dynamic work environment with opportunities to develop long-term customer relationships and business expertise.