Sales Engineer

Regent Biochem; Chennai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Regent Bio-Chem, headquartered in Coimbatore, seeks an Industrial Sales Engineer / Capital Equipment Sales professional to drive B2B sales of industrial cleaning machines and related processes across Pan-India, with a strong focus on Chennai manufacturing clusters. You will manage prospects, evaluate applications, negotiate terms, and close high-value orders.

The role requires hands-on experience in selling industrial machinery to manufacturing companies, field visits, and the ability to

Qualifications

• Experience selling capital equipment / industrial machinery to manufacturing customers.
• Knowledge of the industrial equipment sales cycle from prospecting to closing.
• Ability to engage with OEMs, Tier-1/Tier-2 suppliers and manufacturing plants.

Responsibilities

• Drive sales of industrial cleaning machines and related solutions.
• Identify new machine and equipment requirements in prospective and existing accounts.
• Develop opportunities from enquiry through evaluation, negotiation and closure.
• Achieve sales targets for capital equipment.
• Develop new accounts and expand within existing customers.
• Build relationships with manufacturing plants and OEMs, Tier-1/Tier-2 suppliers.
• Conduct regular customer visits and maintain plant-level relationships.

Skills

B2B capital equipment sales

Field sales experience

Prospecting and negotiation

Closing capital equipment orders

Technical discussions

Education

Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engg

Tools

CRM

Job description

B2B Capital Goods Sales|Industrial Machinery Sales|Manufacturing Customers|Chennai

ABOUT REGENT BIO-CHEM

Regent Bio-Chem, headquartered in Coimbatore, is an industrial technology company providing industrial cleaning machines, advanced cleaning and surface-technology chemicals, application engineering, and service-led solutions for manufacturing industries across India. Through our strategic partnership with Bio-Circle Surface Technology GmbH, Germany, we bring proven German technology, engineering standards and application expertise to the Indian market. Our solutions combine industrial cleaning machines, chemistry, application engineering and service to solve manufacturing and surface-technology challenges. As we expand our industrial cleaning machine business, we are looking for an experienced Capital Equipment Sales professional to develop the Pan-India market.

ABOUT THE ROLE

We are looking for an Industrial Sales Engineer / Capital Equipment Sales professional who has hands‑on experience selling industrial machinery, capital equipment or engineered industrial systems to manufacturing companies. This is a field-intensive B2B sales role focused on developing industrial customers across key manufacturing clusters Chennai. The ideal candidate should already understand the industrial equipment sales cycle — from prospecting and identifying applications to technical discussions, negotiations and closing capital equipment orders. You will work with OEMs, Tier-1/Tier-2 customers and manufacturing plants, engaging with Production, Maintenance, Manufacturing Engineering, Quality, Purchase, Projects and senior management teams.

KEY RESPONSIBILITIES

• Drive sales of industrial cleaning machines and associated solutions.
• Identify new machine and equipment requirements within prospective and existing manufacturing accounts.
• Develop opportunities from initial enquiry through technical evaluation, negotiation and order closure.
• Achieve agreed sales targets for capital equipment.
• Develop new accounts and expand business within existing customers.
• Develop the industrial customer base across key manufacturing clusters Chennai.
• Identify target industries, plants, applications and upcoming equipment requirements.
• Build relationships with OEMs, Tier-1/Tier-2 suppliers and manufacturing companies.
• Conduct regular customer visits and develop strong plant-level relationships.
• Identify opportunities arising from new projects, plant expansions, production-line additions and equipment replacement.

Technical & Solution Selling

• Understand manufacturing processes, component-cleaning requirements and customer challenges.
• Identify applications where industrial cleaning, degreasing and surface-treatment equipment can provide value.
• Coordinate application evaluations with internal technical teams.
• Present technical and commercial solutions based on customer requirements.
• Communicate equipment benefits, application suitability, productivity improvement, cost justification and ROI.

Manage the complete sales cycle:

• Qualify opportunities based on application, decision process, budget, timeline and competition.
• Prepare and follow up on commercial proposals.
• Handle customer objections and support negotiations.
• Maintain accurate CRM, pipeline and sales forecast information.

Account Development

• Identify opportunities for additional machines, chemicals, services and applications.
• Develop long‑term relationships with key industrial customers.
• Track competitor activity, market developments, pricing and customer requirements.

WHO WE ARE LOOKING FOR

• Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engineering or related technical discipline.
• 4-8 years of relevant B2B capital equipment / industrial machinery sales experience.
• Minimum 2-3 years of direct experience selling industrial equipment or machinery to manufacturing companies.
• Prior experience selling to manufacturing customers in the regional market is required.
• Proven experience in field sales, customer visits, technical discussions, negotiations and order closure.
• Experience dealing with OEMs, Tier-1/Tier-2 suppliers or large manufacturing organisations.

Relevant Industry Background

Experience selling any of the following:

• Industrial cleaning / washing machines
• Parts cleaning systems
• Machine tools / CNC equipment
• Industrial automation / special-purpose machines
• Shot blasting / blasting equipment
• Welding equipment
• Pumps / compressors / process equipment
• Other engineered industrial capital equipment

Customer Exposure

• Production / Manufacturing
• Maintenance
• Manufacturing Engineering
• Quality
• Purchase / Procurement
• Projects / Capex
• Engineering / Utilities
• Senior Management

THE CANDIDATE WE ARE LOOKING FOR

This is not a general industrial sales role. We are specifically looking for someone who:

• Has sold capital equipment / industrial machinery, not only consumables.
• Understands capital expenditure sales cycles and high-value equipment sales.
• Has experience selling to manufacturing plants.
• Understands industrial processes and plant environments.
• Can identify applications and convert technical requirements into equipment opportunities.
• Is comfortable with frequent field visits.
• Understands the regional manufacturing ecosystem.
• Can independently develop opportunities and close industrial equipment sales.
• Can communicate effectively with both technical and commercial stakeholders.

KEY SUCCESS MEASURES

• Qualified capital equipment opportunities generated
• Machine trials converted into commercial opportunities
• Capital equipment orders secured
• New manufacturing accounts acquired
• Sales revenue generated
• Pipeline development and conversion
• Account expansion and repeat business

WHY JOIN REGENT BIO-CHEM?

You will work at the intersection of:

The role provides exposure to industrial customers, technical applications, machine and chemical solutions, application problem-solving and end-to-end B2B capital equipment sales.