Role Overview
The Sales Manager drives business growth by securing high-value turnkey engineering contracts, machinery installations, and factory relocation projects. This role spans the entire B2B sales lifecycle: from lead generation and technical scoping to multi-crore contract negotiation and seamless project handover.
Key Responsibilities
1. Business Development & Revenue Growth
- Market Penetration: Identify and qualify greenfield and brownfield project opportunities across manufacturing, automotive OEMs, packaging, infrastructure, and heavy engineering segments.
- Target Delivery: Meet or exceed regional revenue goals and assigned order booking targets while protecting company profit margins.
- FDI Mapping: Track incoming foreign direct investments (FDIs) and international manufacturing lines moving operations to India to position the company as the primary relocation partner.
2. Technical Scoping & Proposal Management
- Offer Management: Translate customer technical requirements into comprehensive service briefs and customized engineering solutions.
- Cross-Functional Bidding: Collaborate with internal estimation and engineering teams to draft competitive techno-commercial proposals covering heavy lifting, project cargo logistics, manpower allocation, and safety risks.
- Tender Management: Oversee response submissions for complex RFQs, RFPs, and public/private tenders; lead technical follow-up meetings.
3. Key Account Management & Vendor Onboarding
- Relationship Building: Build trust-based relationships with CAPEX decisionmakers, Plant Heads, Procurement Directors, and global OEM partners.
- Account Accountability: Maintain continuous client touchpoints to upsell services, secure repeat business, and manage long-term client health.
- Vendor Registration: Handle formal vendor onboarding processes, submitting all required documentation to customer procurement portals.
4. Commercial Negotiation & Handover
- Contract Closing: Lead commercial negotiations regarding payment terms, liabilities, project timelines, and compliance standards to secure sound contracts.
- Cross-Functional Handover: Ensure a smooth post-win transition by coordinating project delivery parameters with Operations, Projects, Supply Chain Management (SCM), HSE (Health & Safety), and Accounts teams.
5. Market Intelligence, CRM & Reporting
- Pipeline Tracking: Maintain real-time data on live inquiries and active quotations via daily CRM updates and robust internal/external follow-ups.
- Competitor Tracking: Monitor competitor activities, market moves, industry pricing trends, and emerging industrial zones.
- Management Reporting: Coordinate directly with senior leadership on active business leads, market potential, and assist in annual budget planning for Indian operations.
Eligibility Criteria & Qualifications
- Education: Bachelor of Engineering (BE / B. Tech) or Diploma (DME) in Mechanical Engineering.
- Experience: 8 to 12 years of progressive experience in technical sales, project sales, or industrial business development.
- Industrial Background: Direct experience in industrial relocations, machinery installation, turnkey mechanical projects, piping jobs, fabrication, and equipment erection.
- Sectoral Network: Strong active network and lead generation capabilities within Automotive, FMCG, Chemical, Metals, F&B, Building Products, Battery Electrification, Data Centres, Paper & Packaging, Warehouse Automation fields.
- Technical Knowledge: Sound understanding of core mechanical engineering, manufacturing processes, project management terminology, and lifting equipment capabilities (cranes, forklifts, etc.).
- Safety Alignment: Strict compliance mindset toward international Health, Safety, and Environment (HSE) norms and rigorous risk assessment protocols.