Sales Engineer

DigiRecruitx; Lucknow; On-site; INR 700,000 - 1,300,000; Full time

Job summary

DigiRecruitx is seeking an experienced Sales Engineer in Lucknow to drive technical sales in industrial automation, process instrumentation, and related control systems. You will build and manage accounts, develop strategies, and engage with OEMs, EPC contractors, and system integrators.

The role requires hands-on technical knowledge, strong relationship skills, and a commercially focused mindset to expand market presence across process industries.

Qualifications

• Bachelor's degree in Instrumentation, Electronics, Electrical, Mechanical Engineering, or related technical discipline.
• 3–10 years of experience in B2B technical sales within industrial automation, process instrumentation, or industrial measurement and control systems.
• Proven experience building sales pipelines and managing customer accounts.
• Strong exposure to industrial customers, OEMs, EPC contractors, and engineering-driven sales environments.
• Demonstrated success in revenue generation and complex commercial negotiations.
• Good technical understanding of industrial instrumentation products, automation solutions, and their applications.
• Established professional network within the industrial automation or instrumentation sector.
• Strong negotiation, customer communication, problem-solving, and sales planning skills.

Responsibilities

• Develop and execute sales strategies to achieve revenue, profitability, and business growth targets.
• Identify new business opportunities across industrial and process manufacturing sectors.
• Drive sales of industrial instrumentation, automation products, control systems, and related technical solutions.
• Build a strong sales pipeline and improve customer acquisition and conversion rates.
• Expand business through existing customers, new accounts, and strategic partnerships.
• Develop relationships with industrial customers, OEMs, EPC contractors, consultants, and system integrators.
• Engage with senior decision-makers across engineering, procurement, operations, and management functions.
• Manage strategic accounts and strengthen long‑term customer relationships.
• Support commercial negotiations for orders, contracts, and long‑term business agreements.
• Identify customer requirements and coordinate suitable technical and commercial solutions.
• Drive business development in process instrumentation, industrial automation, measurement systems, and control applications.
• Identify opportunities across chemicals, pharmaceuticals, oil and gas, power, water treatment, manufacturing, and other process industries.
• Understand technical specifications, product applications, customer requirements, and procurement processes.
• Collaborate with engineering and technical teams to develop appropriate solutions.
• Monitor market trends, competitive developments, and emerging business opportunities.
• Take ownership of sales targets, order bookings, revenue growth, and commercial performance.
• Monitor sales pipelines, forecasts, margins, and profitability.
• Prepare quotations and proposals, support tenders, and participate in commercial negotiations.
• Coordinate with internal teams for effective order execution and customer satisfaction.
• Share periodic sales reports, forecasts, and market insights with management.

Skills

B2B sales

Account management

Negotiation

Customer relationship

Market development

Education

Bachelor's degree in Instrumentation/Electrical/Mechanical Engg

Job description

About the Role

We are looking for an experienced and results-driven Sales Engineer to drive technical sales, grow customer accounts, strengthen client relationships, and expand market presence.

The ideal candidate should have a strong background in industrial automation, process instrumentation, measurement and control systems, or related engineering products, with hands‑on experience in technical sales, developing industrial accounts, and driving business growth.

The position requires a commercially focused sales professional with sound technical knowledge, industry relationships, and experience selling engineering products and solutions to industrial customers.

Key Responsibilities

Sales Strategy & Business Growth

• Develop and execute sales strategies to achieve revenue, profitability, and business growth targets.


• Identify new business opportunities across industrial and process manufacturing sectors.


• Drive sales of industrial instrumentation, automation products, control systems, and related technical solutions.


• Build a strong sales pipeline and improve customer acquisition and conversion rates.


• Expand business through existing customers, new accounts, and strategic partnerships.

Key Account Management & Customer Relationships

• Develop relationships with industrial customers, OEMs, EPC contractors, consultants, and system integrators.


• Engage with senior decision-makers across engineering, procurement, operations, and management functions.


• Manage strategic accounts and strengthen long‑term customer relationships.


• Support commercial negotiations for orders, contracts, and long‑term business agreements.


• Identify customer requirements and coordinate suitable technical and commercial solutions.

Technical Sales & Market Development

• Drive business development in process instrumentation, industrial automation, measurement systems, and control applications.


• Identify opportunities across chemicals, pharmaceuticals, oil and gas, power, water treatment, manufacturing, and other process industries.


• Understand technical specifications, product applications, customer requirements, and procurement processes.


• Collaborate with engineering and technical teams to develop appropriate solutions.


• Monitor market trends, competitive developments, and emerging business opportunities.

Revenue Management & Sales Operations

• Take ownership of sales targets, order bookings, revenue growth, and commercial performance.


• Monitor sales pipelines, forecasts, margins, and profitability.


• Prepare quotations and proposals, support tenders, and participate in commercial negotiations.


• Coordinate with internal teams for effective order execution and customer satisfaction.


• Share periodic sales reports, forecasts, and market insights with management.

Required Qualifications & Experience

• Bachelor's degree in Instrumentation, Electronics, Electrical, Mechanical Engineering, or a related technical discipline.


• 3–10 years of experience in B2B technical sales within industrial automation, process instrumentation, or industrial measurement and control systems.


• Proven experience in building sales pipelines, managing customer accounts, and meeting individual sales targets.


• Strong exposure to industrial customers, OEMs, EPC contractors, and engineering-driven sales environments.


• Demonstrated success in revenue generation, business development, key account management, and complex commercial negotiations.


• Good technical understanding of industrial instrumentation products, automation solutions, and their applications.


• Established professional network within the industrial automation or instrumentation sector.


• Strong negotiation, customer communication, problem‑solving, and sales planning skills.

Preferred Candidate Profile

• Technical sales professional with relevant experience in industrial automation, process instrumentation, or measurement and control products.


• Proven track record of achieving sales targets and expanding business across industrial markets.


• Experience handling industrial accounts, giving technical presentations, and managing customer enquiries.


• Strong relationships with industrial customers, OEMs, EPC contractors, and other relevant stakeholders.


• Ability to independently identify opportunities, acquire customers, negotiate commercial agreements, and grow accounts.


• Strong technical understanding combined with commercial awareness and consultative selling skills.