Sales Engineer

Grow More Consultants; Ahmedabad District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Innomach is expanding its sales engineering team to drive capital equipment growth in industrial automation. The role focuses on bridging engineering capabilities with commercial solutions, conducting site evaluations, and shaping technical proposals for FMCG, manufacturing, and port logistics clients.

As a Sales Engineer, you will manage the full sales cycle from technical qualification to contract signing, deliver live demonstrations, and maintain strong relationships with key decision-makers

Qualifications

• Strong technical sales aptitude for industrial automation and capital equipment.
• Ability to read technical drawings and interpret CAD layouts for proposals.
• Experience in preparing technical-commercial proposals with BOM and ROI analyses.

Responsibilities

• Conduct site evaluations at client facilities to map machinery solutions.
• Lead B2B price negotiations and manage the sales pipeline from lead to contract.
• Deliver product demos and handle customer objections during pre-sales.
• Maintain CRM records with leads, opportunities, site visit logs, and forecasts.
• Coordinate with R&D/design teams to align solutions with customer needs.

Skills

Technical selling

CAD drawing interpretation

Technical proposals

Site evaluations

B2B negotiation

CRM management

Tools

CAD software

CRM software

Job description

10.01Technical Selling, CAD Drawing Interpretation, Technical Proposals, Site Evaluations, B2B Negotiation, CRM Management11.01Company Strategic Profile: Innomach is a pioneer in industrial automation, heavy engineering, and automated material handling equipment. As part of the sales team, the Sales Engineer bridges engineering capabilities with commercial solutions to drive capital equipment growth.11.02Technical Consultative Selling: Conduct site evaluations at client facilities, analyze material handling workflows, assess load/cycle requirements, and map out optimal machinery solutions (container loading systems, dock ramps).11.03Solution Configuration & Proposals: Collaborate with internal engineering design teams to prepare comprehensive technical-commercial proposals, layout drawings, bill of materials (BOM), and return-on-investment (ROI) analyses.11.04Full Sales Cycle Execution: Manage the B2B sales pipeline from initial technical lead qualification and solution presentations through commercial price negotiations to final contract signing.11.05Product Demos & Client Onboarding: Deliver live/virtual technical demonstrations, address client technical objections and regulatory compliance queries, and serve as primary technical contact during pre-sales phases.11.06Account Relationship Management: Build and maintain long-term relationships with key decision-makers (Plant Managers, Supply Chain Directors, Purchase Heads) across FMCG, manufacturing, and port logistics sectors.11.07Post-Sale Handover Coordination: Ensure seamless transition from commercial closing to project execution by coordinating technical requirements with manufacturing, installation, and commissioning teams.11.08Market Intelligence & Competitor Analysis: Monitor competitor machinery offerings, market price benchmarks, and emerging industry trends to refine sales positioning and identify new business avenues.11.09Sales Pipeline & CRM Operations: Maintain accurate opportunity tracking, lead status updates, site visit logs, and conversion forecasts in the corporate CRM system.11.1Cross-Functional Feedback Loop: Provide direct field feedback and client requirements to the R&D and design engineering departments to support continuous product design enhancements.11.11Key Competencies & Professional Attributes: Strong mechanical aptitude, technical negotiation skills, proficiency in reading technical drawings, excellent client presentation skills, and willingness to travel for client site visits.