Sales Development Representative (SDR)

Zeta Biosystem; Nelamangala; On-site; INR 400,000 - 650,000; Full time

Job summary

Zeta Group is seeking an SDR to identify, qualify, and develop new business opportunities. You will engage with MQLs, qualify requirements, convert to SQLs, and create opportunities in the CRM. You will hand over qualified leads to regional sales teams and collaborate with global Sales and Marketing to optimize processes.

The role requires 1–3 years in inside sales or lead qualification, strong English communication, and CRM proficiency. Experience in biopharma-related sectors is a plus.

Qualifications

• Bachelor's degree in Business, Engineering, Life Sciences, Biotechnology, Marketing or related field.
• 1–3 years in Inside Sales, Sales Development, B2B lead qualification or telesales.
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics or similar.

Responsibilities

• Contact MQLs via phone, email, and LinkedIn to assess interest and opportunities.
• Use BANT to qualify leads and decide SQL status or deferral.
• Create and manage opportunities in the CRM; arrange intro meetings.
• Transfer qualified SQLs to regional sales with a clear summary and context.

Skills

English communication

Interpersonal skills

Lead qualification

CRM proficiency

Time management

Team collaboration

Education

Bachelor's degree in related field

Tools

Salesforce

HubSpot

Microsoft Dynamics

Job description

Position Summary

The Sales Development Representative (SDR) is responsible for identifying, qualifying, and developing new business opportunities for the Zeta Group. The role involves engaging with Marketing Qualified Leads (MQLs) generated through global marketing campaigns, as well as proactively identifying and contacting target customers to introduce ZETA's services.

The SDR qualifies customer requirements, converts Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), creates opportunities in the CRM system, arranges the first customer meeting, and hands over qualified opportunities to the appropriate regional sales representatives for further business development. The role also ensures accurate CRM data management and collaborates closely with the global Sales and Marketing teams.

Key Responsibilities

Lead Qualification

• Contact Marketing Qualified Leads (MQLs) via phone, email, and LinkedIn to assess customer interest and identify business opportunities.
• Conduct structured qualification discussions using established methodologies such as BANT (Budget, Authority, Need, and Timeline).
• Evaluate customer requirements and determine whether a lead qualifies as a Sales Qualified Lead (SQL) or should be deferred or marked as not relevant.
• Identify and proactively contact target customers to introduce ZETA's products and services.
• Schedule introductory meetings between prospective customers and Subject Matter Experts (SMEs) or Regional Sales Representatives.

CRM Management

• Maintain accurate and up-to-date customer information in the CRM system.
• Record all customer interactions, qualification activities, and follow-up actions.
• Create opportunity records for qualified Sales Qualified Leads (SQLs) with complete and accurate information.
• Ensure CRM data quality, completeness, and compliance with internal processes.

Handover to Regional Sales

• Transfer qualified Sales Qualified Leads (SQLs) to the responsible regional sales representatives across the Zeta Group.
• Provide a comprehensive summary of customer requirements, business context, and recommended next steps.
• Coordinate with global sales teams to ensure a smooth transition of opportunities.

Reporting & Collaboration

• Prepare regular reports on lead volumes, qualification activities, conversion rates, and sales pipeline status.
• Work closely with the Global Marketing team to provide feedback on campaign effectiveness and lead quality.
• Participate in regular alignment meetings with Sales and Marketing teams across the Zeta Group.
• Support continuous improvement of lead generation and qualification processes.

Required Qualifications

Education

• Bachelor's degree in Business Administration, Engineering, Life Sciences, Biotechnology, Marketing, or a related discipline.

Experience

• 1-3 years of experience in Inside Sales, Sales Development, Business Development, Lead Qualification, or Telesales in a B2B environment.
• Experience in the pharmaceutical, biotechnology, engineering, or industrial sectors is an advantage.
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar systems.

Required Skills

• Excellent verbal and written communication skills in English.
• Strong interpersonal and customer engagement skills with the confidence to interact with senior decision-makers globally.
• Excellent listening, questioning, and analytical skills to identify customer needs.
• Strong organizational skills with the ability to manage multiple leads simultaneously.
• Proficiency in Microsoft Office and CRM software.
• Willingness to work across European and global business time zones.
• Basic understanding of the biopharmaceutical industry is desirable.

Personal Attributes

• Self-motivated, proactive, and results-oriented.
• Persistent, resilient, and comfortable with outbound calling and high-volume customer interactions.
• Customer-focused with a service-oriented mindset.
• Strong team player with excellent collaboration skills.
• Curious and eager to learn about the Zeta Group's products, services, and the biopharmaceutical industry.
• Able to work independently while effectively managing priorities.