Sales Development Representative

Perennial Systems; Maharashtra; On-site; INR 450,000 - 600,000; Full time

Job summary

Perennial Systems in Maharashtra is seeking a proactive lead generation specialist to drive outbound prospecting, qualify opportunities, and schedule meetings for Account Executives. You will collaborate with sales and marketing to build a target list, run email campaigns, and use LinkedIn and CRM tools to track activity.

You should be self-motivated, comfortable with cold calls, and able to manage tight deadlines while staying informed on industry trends.

Qualifications

• Excellent written and verbal communication skills.
• Ability to handle objections and build rapport with prospects.
• Self-motivated, target-driven, and able to meet deadlines.
• Comfort with cold calling, emails, and social outreach.
• Strong Excel proficiency and data-driven mindset.

Responsibilities

• Proactively identify and generate new business opportunities through outbound prospecting (calls, emails, LinkedIn) and inbound follow-up.
• Qualify prospects based on ICP and criteria such as budget, authority, need, and timeline.
• Schedule meetings/demos for Account Executives and ensure smooth handoff of qualified leads.
• Maintain accurate CRM records and track activity daily.
• Collaborate with marketing to follow up on campaigns and events and achieve pipeline targets.
• Stay informed on industry trends and company offerings to communicate value.

Skills

Communication

Cold calling

Email campaigns

CRM

Excel

Time management

Self-motivation

Target-driven

Tools

LinkedIn Sales Navigator

Sales CRM

Job description

The ideal candidate should have experience and skills in lead appointment generation. techniques, as well as the ability to work with sales and marketing teams to build a prospect database and schedule appointments. The candidate should also have excellent communication skills, be able to think creatively and identify key decision-makers in target companies and be comfortable making cold calls and executing email campaigns. Knowledge of the latest trends, technologies, and automation software such as LinkedIn and Sales CRM is also important, as is the ability to do regular follow-ups with prospects.

The ideal candidate should be intelligent, self-driven, and target-orientated, with above-average proficiency in Excel and the ability to create, analyse, and optimise processes to enable faster deliveries. The candidate should be able to work in a fast-paced, challenging environment and manage and execute plans with strict deadlines.

Responsibilities

• Proactively identify and generate new business opportunities through outbound prospecting (calls, emails, LinkedIn, etc. ) as well as inbound lead follow-up.
• Qualify potential prospects based on the company's Ideal Customer Profile (ICP) and criteria such as budget, authority, need, and timeline.
• Schedule meetings/demos for Account Executives and ensure a seamless handoff of qualified leads.
• Maintain accurate, updated, and detailed records within the CRM system.
• Collaborate closely with the marketing team to follow up on campaigns, events, and inbound leads.
• Consistently achieve and exceed weekly/monthly activity goals and pipeline generation targets.
• Stay informed on industry trends, competitor landscape, and company products/services to effectively communicate value to prospects.

Requirements

• Excellent written and verbal communication skills.
• Strong ability to handle objections and build meaningful rapport with prospects.
• Highly self-motivated, target-driven, and resilient under pressure.
• Strong organisational and time management abilities.
• Tech-savvy with the capacity to quickly adapt to and learn new tools (CRM, sales engagement platforms, LinkedIn Sales Navigator, etc. ).