Sales Development Representative

Mu Sigma Inc.; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Mu Sigma Inc. is a leading data analytics and decision sciences firm that partners with Fortune 500 clients to drive data-driven decision making.

The SDR role is the first contact in Mu Sigma's growth engine, responsible for identifying, engaging, and qualifying prospective clients to build a high-quality pipeline for the Business Development team. You will thrive in a high-visibility, high-impact environment at the intersection of analytics, technology, and enterprise sales, collaborating with

Qualifications

• 2–3 years of experience in B2B sales development or business development in enterprise technology, analytics, or consulting.
• Proven success in outbound prospecting and meeting generation.
• Strong written and verbal communication skills for executive-level outreach.
• Familiarity with CRM tools (Salesforce, HubSpot) and sales engagement platforms (Outreach, Apollo).
• Comfortable engaging senior stakeholders and cold outreach with follow-up.

Responsibilities

• Pipeline generation across industries through research, LinkedIn, and intent data tools.
• Outbound outreach via multiple channels to engage decision-makers and economic buyers.
• Qualify leads through discovery conversations aligned to ICP criteria.
• Collaborate with Leadership to hand off opportunities and support deal strategy.
• Maintain accurate CRM hygiene (Salesforce/HubSpot) and update pipeline stages.
• Research account priorities and pain points to personalize outreach.
• Own weekly/monthly targets for outreach volume, connect rates, and qualified meetings.

Skills

B2B sales development

Outbound prospecting

Executive communication

CRM familiarity

Stakeholder engagement

Analytics interest

Results-oriented

Team collaboration

Education

MBA or equivalent business degree

Tools

Salesforce

HubSpot

Outreach

Apollo

Job description

Mu Sigma is one of world's largest pure-play data analytics and decision sciences company. We partner with Fortune 500 clients to institutionalize data-driven decision making across their organizations. Our proprietary frameworks — muAoPS, muPDNA, and the Enablers of Confidence help clients solve complex business problems at scale.

Role Overview

As a Sales Development Representative (SDR), you will be the first point of contact in Mu Sigma's growth engine. You will identify, engage, and qualify prospective clients — translating cold outreach into warm, high-quality pipeline for the Business Development team. This is a high-impact, high-visibility role for someone who thrives on building relationships and is excited by the intersection of analytics, technology, and enterprise sales.

Key Responsibilities

• Pipeline Generation — Prospect and identify target accounts across industries (CPG, Retail, Healthcare, BFSI, Hi-Tech, etc) through research, LinkedIn, and intent data tools
• Outbound Outreach — Execute multi-channel outreach (email, LinkedIn, etc) to engage decision-makers and economic buyers (C-suite, VPs, Directors)
• Qualification — Conduct discovery conversations to qualify leads against ICP (Ideal Customer Profile) criteria
• Collaboration — Work closely with Leadership Team to hand off qualified opportunities and support deal strategy
• CRM Hygiene — Maintain accurate, up-to-date records of all activity, contacts, and pipeline stages in CRM (Salesforce / HubSpot)
• Market Intelligence — Research and synthesize account-level insights (business priorities, pain points, org structure) to personalize outreach
• Metrics Ownership — Own weekly/monthly targets for outreach volume, connect rates, qualified meetings, and pipeline contribution

What We're Looking For

Experience & Skills:

• 2–3 years of experience in B2B sales development, or business development — preferably in enterprise technology, analytics, or consulting
• Demonstrated success in outbound prospecting and meeting generation
• Strong written and verbal communication skills — able to craft compelling, concise outreach at the executive level
• Familiarity with CRM tools (Salesforce, HubSpot) and sales engagement platforms (Outreach, Apollo)
• Comfortable engaging senior stakeholders; confident in cold outreach and follow-up
• Data-curious mindset — genuine interest in analytics, AI, and decision science
• Hustle with structure — you hit your numbers and keep your pipeline clean
• Intellectual curiosity — you read about clients' industries before reaching out
• Resilience — you treat rejection as data, not defeat
• Collaboration — you win with the team, not just for yourself
• Ownership mindset — you don't wait to be told; you find the gap and fill it

Preferred Qualifications

• Prior experience selling analytics, data engineering, AI/ML, or consulting services
• Exposure to account-based marketing (ABM) or demand generation programs
• MBA or equivalent business degree (preferred, not mandatory)

What You'll Gain

• Front-row seat to enterprise analytics sales at a global scale
• Direct mentorship from seasoned BD leaders and account executives
• Exposure to Fortune 500 client conversations from day one
• A clear, merit‑based path to AE / BD Manager roles
• Competitive compensation with performance‑linked incentives