Sales Capability Manager

HERITAGE FOODS LIMITED; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

HERITAGE FOODS LIMITED is seeking a sales capability leader to design and implement training programs for frontline and managerial sales teams, leveraging hands-on sales experience to drive performance. The role emphasizes field immersion, coaching, and improving channel execution across markets.

The candidate will conduct joint field work, translate field insights into training modules, and mentor sales teams with a strong focus on South region dynamics and distributor management.

Qualifications

• Strong sales process understanding across primary and secondary sales.
• Career started in frontline sales roles and progressed into capability/training.
• Deep understanding of distribution and retail ecosystem.
• Ability to translate field experience into training modules.
• Coaching and mentoring skills with field credibility.
• High ownership and execution focus; experience in South region.

Responsibilities

• Design and implement capability-building frameworks for frontline and managerial sales teams.
• Identify capability gaps through field immersion and performance data.
• Conduct regular joint field working with sales teams across markets.
• Drive execution excellence in general trade and channel sales.
• Training delivery - channel & distributor management.
• Analyze region-wise performance gaps and improve KPIs.

Skills

sales process understanding

frontline sales experience

distribution & retail ecosystem

translate field experience into培训

coaching & mentoring

credibility with sales teams

ownership & execution

South region experience

Job description

Role & responsibilities

To build a high-performing sales organization by leveraging strong hands-on sales experience and driving structured capability building, coaching, and performance improvement initiatives .

• Design and implement capability-building frameworks for frontline and managerial sales teams
• Identify capability gaps through field immersion & performance data
• Conduct regular joint field working with sales teams across markets
• Drive execution excellence in general trade & channel sales
• Training Delivery - Channel & distributor management
• Analyze region-wise performance gaps
• Improve KPIs like: Sales Vol/ Outlet coverage / Conversion ratios

Preferred candidate profile

• Strong sales process understanding (primary & secondary sales)
• Started career in frontline Sales roles (TSI / SO / ASM) and progressed into capability / training role
• Strong understanding of distribution & retail ecosystem
• Capability to translate field experience into training modules
• Coaching & mentoring skills
• High credibility with sales teams (comes from real field experience)
• High ownership & execution focus
• Must have experince in South region