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Sturlite India is seeking an experienced Manager for Sales Training & Capability Building to design, develop, and implement learning initiatives across India. The role focuses on improving product knowledge, sales effectiveness, and channel management through structured training interventions.
You will coordinate with Sales Heads, Regional Managers, and HRBPs to set annual learning priorities. The position emphasizes developing learning journeys for various sales levels and coaching frontline
The Manager
Sales Training & Capability Building will be responsible for designing, developing, and implementing learning initiatives to enhance the capability of the sales team across India. The role focuses on improving product knowledge, sales effectiveness, channel management skills, leadership capabilities, and overall sales productivity through structured training interventions.
Training Need Analysis (TNA)
Identify capability gaps across the sales organization through field visits, performance reviews, and stakeholder discussions.
Partner with Sales Heads, Regional Managers, and HR Business Partners to define annual learning priorities.
Develop competency frameworks for various sales roles.
Design and deliver classroom, virtual, and on-the-job training programs.
Develop structured induction programs for new sales employees.
Conduct product, sales process, negotiation, and customer engagement training.
Deliver behavioural and leadership development programs for frontline and middle management.
Develop learning journeys for Sales Executives, Area Sales Managers, Regional Sales Managers, and State Heads.
Build coaching capability among frontline sales managers.
Support succession planning through structured development initiatives.
Partner with Product Management and Marketing teams to conduct product training.
Develop competitive product comparison modules.
Train employees on consultative selling, objection handling, cross-selling, and channel management.
Ensure sales teams remain updated on new product launches and market trends.
Maintain a centralized repository of learning materials.
Conduct regular market visits to observe sales representatives.
Provide coaching and feedback based on field observations.
Support managers in implementing coaching plans.
Measure training effectiveness using assessments, feedback, and business impact.
Track improvements in productivity, sales conversion, product knowledge, and employee performance.
Publish monthly training dashboards and reports.
Work closely with Sales Leadership, Product Teams, Marketing, and HR.
Coordinate external trainers and learning partners when required.
MBA in HR, Sales & Marketing, or Learning & Development
Certification in Training & Facilitation (preferred)
812 years of experience in Sales Training, Learning & Development, or Capability Building.
Minimum 5 years in sales capability building within Electrical, FMEG, FMCG, Consumer Durables, Building Materials, Paints, Lubricants, Telecom, or similar industries.
Experience working with channel sales and distributor networks.
Experience in designing and delivering sales capability programs.