Sales (C&I Energy storage)

WOW Softech; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

WOW Softech is seeking a C&I Sales / Business Development Manager to grow the solar C&I business across NCR and adjacent regions. You will identify commercial/industrial customers, generate leads, build relationships with senior stakeholders, and lead the full sales cycle from outreach to closure.

Ideal candidates hold 2–6 years in B2B/C&I sales, preferably in solar or renewable energy, and are capable of high-volume travel, strong negotiations, and creating long-term customer partnerships.

Qualifications

• Must have demonstrable experience in lead generation and acquiring new customers.
• Experience in B2B/CI sales, preferably in solar or renewable energy.
• Strong communication, presentation and negotiation skills.
• Ability to interact confidently with senior management and business owners.
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Develop and grow C&I solar business across the assigned territory.
• Identify and target commercial and industrial customers with significant electricity consumption.
• Generate new leads through cold calling, market mapping, references, networking, channel partners and direct outreach.
• Build relationships with Promoters, CXOs, Plant Heads, Factory Heads, Facility Heads, Purchase Heads and Finance/Commercial teams.
• Understand customers' power consumption, energy requirements and business objectives.
• Conduct client meetings, presentations and site visits.
• Coordinate with the technical/engineering team for site assessment, feasibility, system sizing and proposal preparation.
• Present technical and commercial proposals to prospective customers.
• Manage the complete sales cycle from lead generation to closure.
• Negotiate commercials and close orders within defined business parameters.
• Maintain a healthy sales pipeline and provide regular MIS/forecasting to management.
• Develop and maintain long-term relationships with existing and prospective customers.
• Track market intelligence, competitor activities and pricing trends.
• Coordinate with internal teams for smooth project handover after order closure.
• Achieve monthly, quarterly and annual sales/revenue targets.
• Travel extensively within the assigned territory for customer meetings and business development.

Skills

Lead generation

New customer acquisition

B2B/CI sales

Solar EPC / Rooftop Solar

Education

Graduate/MBA in Sales, Marketing, Business Development, Engineering or related field

Job description

Role: C&I Sales / Business Development Manager

Industry: Solar / Renewable Energy / Power / Electrical / EPC

Location: NCR | Punjab | Himachal Pradesh | Uttarakhand | Western Uttar Pradesh

Key Responsibilities

• Develop and grow C&I solar business across the assigned territory.
• Identify and target commercial and industrial customers with significant electricity consumption.
• Generate new leads through cold calling, market mapping, references, networking, channel partners and direct customer outreach.
• Build relationships with Promoters, CXOs, Plant Heads, Factory Heads, Facility Heads, Purchase Heads and Finance/Commercial teams.
• Understand customers' power consumption, energy requirements and business objectives.
• Conduct client meetings, presentations and site visits.
• Coordinate with the technical/engineering team for site assessment, feasibility, system sizing and proposal preparation.
• Present technical and commercial proposals to prospective customers.
• Manage the complete sales cycle from lead generation to closure.
• Negotiate commercials and close orders within defined business parameters.
• Maintain a healthy sales pipeline and provide regular MIS/forecasting to management.
• Develop and maintain long-term relationships with existing and prospective customers.
• Track market intelligence, competitor activities and pricing trends.
• Coordinate with internal teams for smooth project handover after order closure.
• Achieve monthly, quarterly and annual sales/revenue targets.
• Travel extensively within the assigned territory for customer meetings and business development.

Target Customer Segments

Candidates should ideally have experience selling to or dealing with:

• Manufacturing companies
• Industrial plants
• Warehouses and logistics parks
• Commercial establishments
• Hotels and hospitals
• Educational institutions
• Retail/commercial complexes
• Large offices and corporate establishments
• Infrastructure and other high-energy-consumption businesses

Candidate Profile

• Graduate/MBA in Sales, Marketing, Business Development, Engineering or a related field.
• 2-6 years of experience in B2B/C&I sales, preferably in solar or renewable energy.
• Candidates from Solar EPC, Rooftop Solar, Power, Electrical, Energy Solutions or Industrial B2B Sales can also be considered.
• Should have a proven track record of lead generation and new customer acquisition.
• Experience handling the complete sales cycle will be preferred.
• Strong communication, presentation and negotiation skills.
• Ability to interact confidently with senior management and business owners.
• Strong commercial understanding and customer-facing skills.
• Should be comfortable with extensive travel across the assigned territory.
• Self-driven, target-oriented and capable of working independently.