Area Sales Manager -Punjab

Electres; India; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Electres is seeking an Area Sales Manager to drive energy storage solutions across Punjab and Haryana. You will own the territory end-to-end, identify new opportunities, and build a robust channel/EPC network while achieving revenue targets.

You will lead direct C&I engagements, manage residential and commercial opportunities, and coordinate with marketing and technical teams to convert leads into deployed systems. Travel within the state is expected.

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field.
• 5+ years of B2B sales/business development with revenue targets.
• Knowledge of Battery Energy Storage Systems (BESS), hybrid solar solutions, and critical backup applications.
• Strong channel-partner and distributor management experience.
• Proficiency in client negotiation, communication, and account management.
• Analytical skills for market trends and data-driven sales strategies.
• Comfort with energy storage, renewable energy, and grid management concepts.
• Self-starter who works independently and with teams in a fast-paced environment.
• Strong network across Punjab and Haryana EPC/solar/electrical channels.
• Willingness to travel within the state; valid driving licence.
• Fluency in Punjabi, English and Hindi.

Responsibilities

• Own the Punjab/Haryana sales targets and deliver monthly/quarterly revenue/volume goals.
• Develop new business across residential, commercial, and industrial segments and solar-plus-storage.
• Build and manage the channel: recruit onboard and grow dealers, distributors, EPCs, installers.
• Manage direct C&I accounts: discovery, site assessment, proposal, negotiation, and close.
• Convert qualified leads from marketing via CRM with fast follow-up and accurate forecasts.
• Negotiate and close contracts within guardrails; manage pricing and terms.
• Build lasting client relationships through commissioning and post-sales support.
• Track competitor activity, pricing, tariffs/policy, and demand trends for insights.
• Collaborate cross-functionally with marketing and technical teams on campaigns and sizing.

Skills

B2B sales

BESS knowledge

Channel partner management

Negotiation

Communication

Account management

Market analysis

Renewable energy concepts

Self-motivation

Punjab/Haryana network

Travel willingness

Driver's license

Punjabi

English

Hindi

Education

Bachelor’s degree in Business, Engineering, or related field

Job description

The Area Sales Manager will drive sales of Electres energy storage solutions across Punjab and Haryana. You will own the territory end to end — identifying new business, building and managing a channel and EPC network, closing direct C&I opportunities, and hitting revenue targets. The role works closely with the marketing and technical teams to align sales efforts with company goals and to convert qualified leads into deployed systems.

Key responsibilities

• Own the Punjab/Haryana sales target — deliver monthly and quarterly revenue and volume goals for the territory.
• Develop new business — identify and pursue opportunities across residential (via channel/EPC), commercial, and industrial backup and solar-plus-storage applications.
• Build and manage the channel — recruit, onboard, and grow dealers, distributors, EPCs, and solar installers; drive secondary sales and partner enablement.
• Manage direct C&I accounts — run the consultative sales cycle : discovery, site/load assessment, proposal, negotiation, and close, supported by the technical team.
• Convert qualified leads — work the pipeline from marketing (Meta/website/WhatsApp leads in Zoho CRM) with disciplined, fast follow-up, and maintain accurate CRM records and forecasts.
• Negotiate and close contracts — structure commercials within approved guardrails; manage pricing discipline and payment terms.
• Build lasting client relationships — act as the trusted, accountable point of contact throughout commissioning and post sales.
• Read the market — track competitor activity, pricing, tariffs/policy, and demand trends ; feed data-driven insights into sales and product strategy.
• Collaborate cross-functionally — align with marketing on territory campaigns and lead quality, and with the technical team on sizing, specs, and proposals.

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field.
• 5 years+ of B2B sales / business development experience, with a track record of achieving revenue targets — ideally in BESS, solar, inverters, or a related energy/infrastructure field.
• Knowledge of Battery Energy Storage Systems (BESS), hybrid solar solutions, and critical backup applications.
• Strong channel-partner and distributor management experience.
• Proficiency in client negotiation, communication, and account management.
• Analytical skills for assessing market trends and building data-driven sales strategies.
• Comfort with technical concepts in energy storage, renewable energy, and grid management (a strong plus).
• Self-starter who performs both independently and collaboratively in a fast-paced, target-driven environment.
• Strong existing network across Punjab and Haryana EPC / solar / electrical channel (highly preferred).
• Willingness to travel extensively within the state; valid driving licence.
• Fluency in Punjabi, English and Hindi

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