Sales and Marketing Executive (Renewables)-Bareilly

Selec Controls; Bareilly; On-site; INR 300,000 - 500,000; Full time

Job summary

Selec Controls is seeking a Sales and Marketing Executive to promote solar inverter products. The role focuses on driving sales, developing marketing campaigns, and generating leads for both business and consumer segments.

The ideal candidate has 0-2 years in renewable energy sales, strong communication, and a knack for building relationships with diverse stakeholders. This position entails working with cross-functional teams to enhance product visibility and customer satisfaction.

Qualifications

• Bachelor's degree in Business, Marketing, Renewable Energy, or related field.
• 0-2 years of sales and marketing experience in renewable energy or electrical industry.
• Strong communication, negotiation, and presentation skills.
• Knowledge of solar energy industry and solar inverters.

Responsibilities

• Identify and target new business opportunities in the solar inverter market.
• Build and maintain relationships with businesses, contractors, and distributors.
• Conduct product demonstrations and presentations to clients on solar inverter features.
• Develop tailored sales proposals and quotations based on customer needs.
• Plan and execute integrated marketing campaigns across digital, print, social media and events.
• Create content such as brochures, case studies and promotional materials.
• Collaborate with marketing to optimize online presence and campaigns.
• Conduct market research to analyze trends, competitors, and customer feedback.
• Organize and participate in industry events to raise product visibility and generate leads.
• Generate leads through cold calling, networking, and digital marketing.
• Qualify prospects and nurture campaigns to convert inquiries.
• Stay up-to-date with solar inverter developments and provide technical support.

Skills

Sales

Marketing

Communication

Negotiation

Presentation

CRM

Education

Bachelor's degree

Job description

Job Summary:

We are seeking an enthusiastic and dynamic Sales and Marketing Executive to join our team and drive the promotion and sales of our solar inverter products. The ideal candidate will possess strong sales acumen, a solid understanding of solar energy solutions, and the ability to develop and execute innovative marketing strategies to promote our products to both business and consumer markets.

Key Responsibilities:

1. Sales Development and Strategy:
   
   
   
   • Identify and target new business opportunities in the solar inverter market.
   
   
   • Build and maintain strong relationships with new and existing customers, including businesses, contractors, and distributors.
   
   
   • Conduct product demonstrations and presentations to clients, explaining the benefits and technical features of solar inverters.
   
   
   • Develop tailored sales proposals and quotations based on customer needs.
   
   
   • Manage and expand the customer base while ensuring high levels of customer satisfaction.
   
   
   
   


2. Marketing Strategy and Execution:
   
   
   
   • Plan and execute integrated marketing campaigns for solar inverters across multiple platforms (digital, print, social media, events).
   
   
   • Create compelling content, including product brochures, case studies, and promotional materials.
   
   
   • Collaborate with the marketing team to optimize online presence, including website and social media channels.
   
   
   • Conduct market research to analyze trends, competitor activity, and customer feedback to refine marketing tactics.
   
   
   • Organize and participate in industry events, trade shows, webinars, and conferences to raise product visibility and generate leads.
   
   
   
   


3. Lead Generation and Customer Acquisition:
   
   
   
   • Generate leads through cold calling, networking, and digital marketing efforts.
   
   
   • Qualify prospects and follow up on sales inquiries to ensure conversion.
   
   
   • Implement and manage effective lead nurturing campaigns.
   
   
   
   


4. Product Knowledge and Technical Support:
   
   
   
   • Stay up-to-date with the latest developments and trends in the solar energy industry, specifically solar inverters.
   
   
   • Provide technical support to customers and prospects to help them understand product specifications, benefits, and installation requirements.
   
   
   • Collaborate with the technical team to address any product-related issues or customer concerns.
   
   
   
   


5. Reporting and Analysis:
   
   
   
   • Track sales progress and customer engagement through CRM software, providing regular reports to the sales manager.
   
   
   • Analyze the effectiveness of sales and marketing campaigns and adjust strategies accordingly.
   
   
   • Set and meet sales targets, working towards monthly, quarterly, and yearly objectives.
   
   
   
   


6. Collaboration and Teamwork:
   
   
   
   • Work closely with cross-functional teams including engineering, customer service, and product management.
   
   
   • Participate in internal meetings and provide feedback on product development and customer requirements.
   
   
   
   

Key Skills and Qualifications:

• Education: Bachelor's degree in Business, Marketing, Renewable Energy, or related field.


• Experience: 0-2 years of sales and marketing experience in the renewable energy or electrical industry, with a focus on solar inverters or related technologies preferred.


• Skills:
  
  
  
  • Strong communication, negotiation, and presentation skills.
  
  
  • Ability to build relationships with a wide range of stakeholders.
  
  
  • Knowledge of the solar energy industry, specifically solar inverters and related products.
  
  
  • Digital marketing expertise, including SEO, SEM, and social media strategies.
  
  
  • Proficiency in CRM tools, MS Office Suite, and marketing software.
  
  
  
  


• Personal Qualities:
  
  
  
  • Self-motivated and results-driven.
  
  
  • Strategic thinker with excellent problem-solving skills.
  
  
  • Team player with a collaborative mindset.
  
  
  • Passionate about renewable energy and sustainable solutions