Sales And Marketing Executive

Sgrantha Powertech; Wagholi; On-site; INR 600,000 - 900,000; Full time

Job summary

Sgrantha Powertech in India is seeking a dynamic B2B sales and marketing professional to drive corporate adoption of renewable solutions, including rooftop solar PV, wind, and storage. You will prospect, present, and close deals with commercial clients across manufacturing, logistics, and office campuses.

The role emphasizes strategic prospecting, technical consultations, and long-term account management, requiring strong communication, negotiation, and CRM skills to maintain a robust sales

Qualifications

• Strong communication and negotiation abilities.
• Experience in B2B lead generation and cold outreach.
• Proficient in email marketing and LinkedIn outreach.
• CRM proficiency with Salesforce/HubSpot/Zoho.
• Ability to prepare and present proposals and forecasts.
• Spreadsheet skills (Excel/Sheets) for sales data.

Responsibilities

• Lead Generation & Prospecting: target commercial prospects via cold outreach, field visits, and networking.
• Stakeholder Engagement: build relationships with energy managers, procurement heads, and facility directors.
• Site Feasibility & Audits: coordinate initial site inspections for renewable installations.
• Financial & ROI Modeling: create proposals with PPAs or CapEx/OpEx models.
• Negotiation & Deal Closure: lead multi-stakeholder contract discussions and handoffs to delivery teams.
• Marketing Campaign Support: assist digital & offline campaigns and content creation.
• Market research: track competitors and industry trends for strategic insights.
• Sales reporting: maintain CRM records and report leads, meetings, and revenue.

Skills

Good communication

Negotiation skills

B2B lead generation

Cold calling

Email marketing

LinkedIn outreach

CRM knowledge

Presentation and proposals

Excel/Sheets

Sales targets & funnels

Relationship building

Tools

Salesforce

HubSpot

Zoho CRM

Job description

Role Responsibility

• Lead generation: Finding potential business customers through LinkedIn, email, calls, referrals, databases, and events.
• B2B sales: Contacting companies, understanding their requirements, presenting products/services, and converting leads into customers.
• Client relationship management: Maintaining relationships with existing clients and identifying repeat or upselling opportunities.
• Product presentations: Giving demos, preparing quotations, proposals, and presentations.
• Negotiation & closing: Discussing pricing, terms, contracts, and closing deals.
• Marketing: Supporting campaigns, social media, email marketing, trade exhibitions, and promotional activities.
• Market research: Tracking competitors, customer needs, and industry trends.
• Sales reporting: Maintaining CRM records and reporting leads, meetings, conversions, and revenue to management.
• A commercial B2B sales and marketing role in the green energy sector focuses on driving corporate adoption of renewable solutions (such as rooftop solar PV, wind, and storage) through strategic prospecting, technical consultations, and long-term account management.

Key Sales Responsibilities

• Lead Generation & Prospecting: Identify and target commercial, industrial, and institutional prospects (such as manufacturing plants, warehouses, and corporate offices) via cold outreach, field visits, and industry networking.
• Stakeholder Engagement: Build relationships with high-level corporate decision-makers, including energy managers, procurement heads, facility directors, and chief sustainability officers.
• Site Feasibility & Audits: Coordinate initial site inspections to evaluate structural, spatial, and electrical suitability for renewable installations.
• Financial & ROI Modeling: Prepare customized proposals featuring detailed financial returns, Power Purchase Agreements (PPAs), or CapEx/OpEx models that align with corporate sustainability and budget goals.
• Negotiation & Deal Closure: Lead complex, multi-stakeholder contract negotiations and manage the handoff to technical/project execution teams.

Key Marketing Responsibilities

• Targeted Campaign Execution: Design B2B multi-channel marketing campaigns (digital, LinkedIn, and offline trade expos) tailored to industrial parks and corporate ESG (Environmental, Social, and Governance) targets.
• Collateral & Content Creation: Develop technical whitepapers, case studies, and ROI calculators that clearly communicate clean-tech advantages and regulatory compliance.
• Pipeline Analytics: Track campaign performance, customer acquisition cost (CAC), and lead-to-close metrics using CRM and marketing automation platforms.

If you’re preparing for a specific interview or drafting a job description, let me know:

• Is the focus on CapEx sales, PPAs (Power Purchase Agreements), or channel/EPC partnerships?
• What is the target market segment (e.g., SMEs, large manufacturing, or warehousing)?

Skills usually required

• Good communication and negotiation
• B2B lead generation and cold calling
• Email marketing and LinkedIn outreach
• CRM knowledge (Salesforce, HubSpot, Zoho, etc.)
• Presentation and proposal preparation
• Basic Excel/Google Sheets
• Understanding of sales targets and funnels
• Ability to build long-term business relationships