Sales Executive - Renewable Energy

Shahi; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Shahi in Bengaluru seeks a driven B2B power sales professional to acquire C&I customers and drive renewable and conventional power supply deals. You will build and manage a robust pipeline, develop customer-specific proposals, and negotiate tariff, tenure, volume and payment terms to secure contracts.

The role requires close coordination with power trading, renewable energy, finance, legal, regulatory, and operations teams to ensure timely delivery and customer satisfaction.

Qualifications

• Experience in acquiring B2B power customers (C&I).
• Ability to develop customer-specific power supply proposals.
• Skilled in negotiating tariff, tenure, volume and payment terms.

Responsibilities

• Identify and develop C&I renewable/conventional power customers.
• Build a pipeline across manufacturing, commercial and industrial segments.
• Track tariffs, market trends and regulatory developments affecting power sales.
• Coordinate with trading, renewables, finance, legal, regulatory and operations.

Skills

Power sales

Lead generation

Customer acquisition

Negotiation

Market intelligence

Relationship management

Open access knowledge

Policy awareness

Job description

1. Role Purpose

To drive B2B power sales and customer acquisition for the renewable energy business by identifying potential commercial & industrial (C&I) customers, developing power supply opportunities, negotiating commercial terms, and managing customer relationships to achieve revenue and margin targets.

2. Key Responsibilities

A. Power Sales & Business Development

• Identify and develop C&I customers requiring renewable/conventional power.
• Build a pipeline of prospective customers across manufacturing, commercial and industrial segments.
• Generate leads through market intelligence, industry networks, referrals and direct outreach.
• Understand customer power consumption, contract requirements, open-access requirements and renewable-energy needs.
• Develop customer-specific power supply proposals in coordination with the commercial and power-trading teams.
• Drive negotiations on tariff, tenure, volume, payment terms and contractual conditions.
• Convert identified opportunities into signed contracts and commercial arrangements.

B. Power Market & Customer Intelligence

• Track electricity tariffs, demand-supply trends, market movements and competitor offerings.
• Develop an understanding of open access, captive/group captive, green power, RECs, power exchanges and third-party power sale.
• Monitor state-wise regulatory developments affecting C&I power sales.
• Identify opportunities arising from changes in tariffs, regulations and renewable-energy policies.
• Maintain a database of target customers, consumption profiles and potential business opportunities.

C. Customer Relationship Management

• Act as the primary commercial contact for assigned customers.
• Understand customer requirements and proactively address commercial/service issues.
• Maintain strong relationships with CFOs, Procurement Heads, Plant Heads, Energy Heads and senior management of customer organizations.
• Drive customer retention, renewals and opportunities for increased power supply.

D. Internal Coordination

Work closely with:

• Power Trading / Scheduling team power procurement and scheduling
• Renewable Energy team – generation availability
• Commercial & Finance – pricing, credit assessment, billing and collections
• Legal – PPA and contractual documentation
• Regulatory team – open-access and statutory requirements
• Operations – execution and customer servicing