Retail Officer

Cadila Pharmaceuticals Limited; Vijapur; On-site; INR 500,000 - 800,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Vijapur, Gujarat, seeks an enthusiastic sales professional to drive prescription generation and expand the company’s doctor and chemist network.

You will promote products, maintain stock levels, and coordinate with stockists while achieving sales targets. The role demands proactive territory planning, strong communication, and independent teamwork to expand prescription share while ensuring compliant promotion.

Qualifications

• Strong communication and presentation skills.
• Ability to build doctor and chemist relationships.
• Understanding of pharmaceutical sales operations and reporting.
• Ability to work independently as well as collaboratively.

Responsibilities

• Drive prescription generation and achieve sales targets for the territory.
• Promote products to doctors to generate Rx demand and secondary sales.
• Personally book orders to maintain stock levels and avoid stock-outs.
• Cover doctors and chemists with daily call targets and reports.
• Implement sales and marketing strategies and identify new opportunities within the territory.
• Coordinate with stockists and C&F agents to ensure seamless supply and distribution.
• Submit daily work plans and reports, provide market feedback, and adhere to policies.

Skills

Communication skills

Presentation skills

Relationship building

Territory planning

Time management

Sales execution

Market intelligence

Adaptability

Ownership mindset

Accountability

Tools

PHYZII reporting tool

Job description

Job Description:

Role Objective / Major Purpose of the JobTo drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

• 1. Sales & Target AchievementAchieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.Ensure effective product promotion to generate Rx demand and secondary sales.Personally book orders to maintain adequate stock levels and avoid stock-outs.
• 2. Doctor & Chemist CoverageMaintain a Doctor Call Average of 10+1 per day.Achieve Minimum 95% MCR (Monthly Call Report) coverage.Ensure a minimum of 5 chemist calls per day.Build strong professional relationships with key doctors, consultants, and retail chemists.
• 3. Market Development & Strategy ImplementationImplement sales and marketing strategies designed by management.Identify potential markets and new customer opportunities within the territory.Expand doctor base and enhance prescription share.
• 4. Stockist & Distribution ManagementManage relationships with Stockists and C&F agents to ensure seamless supply.Monitor product availability, stock movement, and expiry management.
• 5. Promotional ActivitiesOrganize and conduct symposiums, seminars, and doctors’ group meetings.Actively participate in Cycle Briefing Meets and other company meetings.Ensure effective use of promotional inputs and materials.
• 6. Reporting & CompliancePlan daily work schedules effectively and submit Daily Work Plans.Submit Daily Call Reports through the PHYZII reporting tool.Provide structured market feedback on company and competitor products to the Product Management Team.Submit expense statements within stipulated timelines.Ensure adherence to company policies and ethical promotion standards.
• 7. AccountabilityIn the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Strong communication and impactful presentation skillsScientific product detailing & effective objection handlingRelationship building and influencing abilityTerritory planning & time managementSales execution and target orientationMarket intelligence gathering and reportingAdaptability, ownership mindset & accountabilityAbility to work independently as well as collaborativelyUnderstanding of pharmaceutical sales operations and reporting

Requirements: