Retail Officer

Cadila Pharmaceuticals Limited; Jalandhar; On-site; INR 300,000 - 540,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a field-based sales professional to drive prescription generation and meet territory targets. You will strengthen doctor and chemist relationships, ensure product availability, and execute sales strategies to expand market share within the assigned territory in India.

The role requires building strong professional relationships, effective territory planning, and timely reporting.

Qualifications

• Must demonstrate strong communication and presentation skills.
• Proven ability to build relationships with doctors, chemists, and stockists.
• Experience in territory planning, time management and sales execution.

Responsibilities

• Drive prescription generation and achieve sales targets by promoting products and ensuring product availability.
• Maintain doctor and chemist coverage with daily call targets and reporting.
• Implement strategies to expand doctor base and prescription share within the territory.
• Manage relationships with stockists and C&F agents for seamless supply and stock movement.
• Organize and participate in promotional activities and meetings to optimize impact.
• Submit daily work plans and calls reports; provide market feedback to Product Management.
• Cover responsibilities in the absence of the job holder.

Skills

Strong communication

Impactful presentation

Relationship building

Influencing ability

Territory planning

Time management

Sales execution

Market intelligence

Job description

Job Description:

Role Objective / Major Purpose of the JobTo drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

• 1. Sales & Target AchievementAchieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.Ensure effective product promotion to generate Rx demand and secondary sales.Personally book orders to maintain adequate stock levels and avoid stock-outs.
• 2. Doctor & Chemist CoverageMaintain a Doctor Call Average of 10+1 per day.Achieve Minimum 95% MCR (Monthly Call Report) coverage.Ensure a minimum of 5 chemist calls per day.Build strong professional relationships with key doctors, consultants, and retail chemists.
• 3. Market Development & Strategy ImplementationImplement sales and marketing strategies designed by management.Identify potential markets and new customer opportunities within the territory.Expand doctor base and enhance prescription share.
• 4. Stockist & Distribution ManagementManage relationships with Stockists and C&F agents to ensure seamless supply.Monitor product availability, stock movement, and expiry management.
• 5. Promotional ActivitiesOrganize and conduct symposiums, seminars, and doctors’ group meetings.Actively participate in Cycle Briefing Meets and other company meetings.Ensure effective use of promotional inputs and materials.
• 6. Reporting & CompliancePlan daily work schedules effectively and submit Daily Work Plans.Submit Daily Call Reports through the PHYZII reporting tool.Provide structured market feedback on company and competitor products to the Product Management Team.Submit expense statements within stipulated timelines.Ensure adherence to company policies and ethical promotion standards.
• 7. AccountabilityIn the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Strong communication and impactful presentation skillsScientific product detailing & effective objection handlingRelationship building and influencing abilityTerritory planning & time managementSales execution and target orientationMarket intelligence gathering and reportingAdaptability, ownership mindset & accountabilityAbility to work independently as well as collaborativelyUnderstanding of pharmaceutical sales operations and reporting

Requirements: