Retail Officer

Cadila Pharmaceuticals Limited; Chhatarpur; On-site; INR 360,000 - 600,000; Full time

Job summary

Cadila Pharmaceuticals Limited is looking for a field sales professional to drive prescription generation and achieve territory targets. You will strengthen doctor and retailer relationships, ensure product availability, and promote products to sustain Rx demand and secondary sales.

The role requires calling on doctors, clinics, and chemists, managing stockists, and implementing company sales strategies across the territory with strict adherence to policies and ethics.

Qualifications

• Experience in pharmaceutical sales operations and reporting.
• Ability to promote products and drive Rx demand.
• Strong communication and professional presentation skills.

Responsibilities

• Achieve and surpass the territory sales budget and yearly milestones.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and avoid stock-outs.
• Maintain doctor call averages and chemist call coverage targets.
• Implement sales and marketing strategies designed by management.
• Manage relationships with stockists and distribution partners.
• Submit daily work plans and daily call reports; give market feedback.
• Ensure adherence to company policies and ethical promotion standards.
• In the absence of the job holder, duties are assigned by the reporting manager.

Skills

Communication skills

Presentation skills

Relationship building

Territory planning

Sales execution

Market intelligence

Accountability

Job description

Job Description:

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   Ensure effective product promotion to generate Rx demand and secondary sales.
   Personally book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   Maintain a Doctor Call Average of 10+1 per day.
   Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   Ensure a minimum of 5 chemist calls per day.
   Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   Implement sales and marketing strategies designed by management.
   Identify potential markets and new customer opportunities within the territory.
   Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   Manage relationships with Stockists and C&F agents to ensure seamless supply.
   Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   Organize and conduct symposiums, seminars, and doctors’ group meetings.
   Actively participate in Cycle Briefing Meets and other company meetings.
   Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   Plan daily work schedules effectively and submit Daily Work Plans.
   Submit Daily Call Reports through the PHYZII reporting tool.
   Provide structured market feedback on company and competitor products to the Product Management Team.
   Submit expense statements within stipulated timelines.
   Ensure adherence to company policies and ethical promotion standards.
7. Accountability
   In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively
• Understanding of pharmaceutical sales operations and reporting