Product Marketing Manager

Ivoclar; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ivoclar in Gurugram, India, seeks a product marketing professional to craft and execute strategies that strengthen product positioning, communicate strong value propositions, and drive customer impact. You will work with Sales, Product, Marketing, and other teams to translate market insights into differentiated messaging, campaigns, and go-to-market plans.

This role blends market intelligence, content development, and launches, requiring collaboration across functions to deliver commercial

Qualifications

• 4+ years of product marketing experience in relevant sectors.
• Strong verbal, written, and presentation skills.
• Exposure to Medical Devices & Pharmaceutical industry preferable.

Responsibilities

• Conduct market, customer, competitor, and industry research to identify needs and trends.
• Translate insights into segmentation, positioning, messaging, and value propositions.
• Develop differentiated product marketing content including messaging, tools, brochures, and digital content.
• Support go-to-market strategies for launches, feature releases, and portfolio enhancements.
• Monitor competitor activity and market developments to strengthen differentiation.

Skills

Product marketing

Market research

Content development

Go-to-market strategy

Cross-functional collaboration

Presentation skills

Job description

The ideal candidate will be responsible for developing and executing product marketing strategies that strengthen product positioning, communicate strong value propositions, and drive customer and commercial impact. The role combines market intelligence, customer insights, content development, sales enablement, and product launch management. You will work closely with Sales, Product, Marketing, and other cross‑functional teams to translate market and customer insights into differentiated messaging, impactful marketing content and campaigns and effective go-to‑market strategies.

Responsibilities

• You will conduct market, customer, competitor, and industry research to identify customer needs, market trends, opportunities, and relevant segments.
• You will be responsible to translate market insights into effective customer segmentation, product positioning, messaging, and value propositions.
• You will develop clear, compelling, and differentiated product marketing content, including product messaging, value propositions, sales tools, presentations, brochures, digital content, and customer‑facing materials.
• You will support go‑to‑market strategies for new product launches, product introductions, feature releases, and portfolio enhancements, ensuring strong cross‑functional alignment and execution
• You will be reponible to monitor competitor activity, market developments, and customer trends to identify opportunities and strengthen product differentiation.

Qualifications

• 4+ years of product marketing experience
• Strong verbal, written, and presentation skills
• Candidates who have exposure in Medical Devices & Pharmaceutical industry will be preferable. for this opening.