Marketing Manager

Angel and Genie; Bengaluru; On-site; INR 1,800,000 - 2,000,000; Full time

Job summary

A leading healthcare solutions company in Bangalore is hiring a Marketing Manager to lead Product and Brand Marketing initiatives. The candidate should have 4-8 years of experience in the medical devices sector and a strong understanding of digital marketing strategies. This role includes driving go-to-market strategies, executing campaigns across various digital platforms, and developing high-quality sales collateral. The ideal candidate must possess excellent communication and project management skills, along with a relevant educational background.

Qualifications

• 4-8 years of marketing experience in medical devices or advanced wound care.
• Proven experience in integrated marketing campaigns and product strategy.
• Strong analytical mindset with hands-on expertise in digital marketing tools.

Responsibilities

• Drive marketing strategy and GTM planning across trauma and surgery portfolios.
• Execute digital marketing campaigns and manage brand presence across platforms.
• Develop high-quality sales collateral and partner with sales teams for promotions.

Skills

Integrated marketing campaigns

Digital marketing tools

Analytical mindset

Cross-functional collaboration

Project management

Education

Bachelor's degree in Life Sciences or Biomedical Engineering

MBA in Marketing or Healthcare Management

Tools

Google Ads

HubSpot

Mailchimp

Google Analytics

Job description

Hiring: Marketing Manager Product & Brand Marketing

Job Category: Marketing Manager
Job Type: Full-Time
Location: Bangalore
CTC: 18-20 LPA
Experience: 4-8 Years

Role Overview

We are seeking a dynamic Marketing Manager to lead Product, Brand, and Digital Marketing initiatives across trauma, surgery, and wound care verticals. The ideal candidate will drive go-to-market strategies, build compelling clinical narratives, and execute high-impact digital and sales enablement campaigns.

Product & Brand Marketing

• Drive marketing strategy and GTM planning across trauma, surgery, and wound care portfolios
• Develop strong positioning, clinical messaging, and storytelling for clinicians and institutional buyers
• Plan and execute product launches, KOL engagement, and education programs in collaboration with Medical Affairs
• Manage product lifecycle marketing including claims updates, packaging, and sales tools

Digital Marketing

• Own and execute digital marketing campaigns including SEO/SEM, email marketing, paid media, webinars, and influencer outreach
• Manage brand presence across digital platforms: website, LinkedIn, Instagram, YouTube, and e-commerce partners
• Leverage tools such as Google Ads, HubSpot, Meta Business Suite, Mailchimp, and Google Analytics
• Track campaign ROI and continuously optimize strategies using data-driven insights

Sales Enablement

• Develop high-quality sales collateral: brochures, digital visual aids, case studies, and training materials
• Partner with sales teams for on-ground promotions, hospital demos, and distributor programs
• Coordinate trade shows, workshops, and clinical campaigns to enhance brand visibility

Market Intelligence & Strategy

• Conduct competitor benchmarking and market analysis
• Gather insights from field teams, clinicians, and patients to refine positioning and value propositions
• Identify growth opportunities across regions, customer segments, and use cases

Qualifications & Skills

• Bachelors degree in Life Sciences, Biomedical Engineering, or Pharmacy
• MBA in Marketing, Healthcare Management, or Digital Marketing preferred
• 4-8 years of marketing experience in medical devices, advanced wound care, or trauma
• Proven experience in integrated marketing campaigns and product strategy
• Strong analytical mindset with hands‑on expertise in digital marketing tools
• Excellent communication, cross-functional collaboration, and project management skills

How to Apply:
Interested candidates can share their resumes at