Sr. Manager - Medico Marketing

Dr Lal PathLabs; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading healthcare company is seeking a mid-senior level Product Marketing professional to drive strategic plans for their Cardio / Nephro portfolio. The role involves market research, collaboration with internal teams, and managing the product lifecycle to ensure sales success. Ideal candidates will have over 10 years of experience in Medico Product Marketing and strong communication skills.

Qualifications

• 10+ years in Medico Product Marketing.
• Strong verbal, written, and presentation skills.

Responsibilities

• Develop strategic plans for the Cardio / Nephro portfolio.
• Monitor strategies based on market trends.
• Manage product lifecycle and collaborate with teams.

Skills

Verbal communication

Written communication

Presentation skills

Education

Graduation in Science

Job description

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The ideal candidate will be responsible for creating relevant product marketing content. Your market research will guide your content creation. You will collaborate with internal teams and the product marketing team to develop strategies for product launches and positioning.

KEY RESPONSIBILITIES

1. Develop strategic plans and execute them effectively for the Cardio / Nehpro portfolio.
2. Monitor and adjust strategies based on market trends and competitor activities, including activation and actions to achieve portfolio targets.
3. Develop and achieve annual operational plans and budgets for the assigned portfolio.
4. Maximize sales resources' effectiveness through joint field visits and product trainings.
5. Drive growth plans based on geography/market and execute them.
6. Develop competitor insights monthly to inform action plans.
7. Manage the product lifecycle by collaborating with Technical, Marketing, CPD, Finance, and Sales teams to ensure sales and profitability success.
8. Assist in developing new tests with the technical team and market them with collateral and activation strategies. Participate in review, techno-commercial, and management meetings.
9. Collaborate with vendors and Technical Teams to identify and develop speakers for CMEs, conferences, and educational events.
10. Conduct market visits of at least 12 to 15 days per month.
11. Perform other duties as assigned by management.

REQUIRED QUALIFICATIONS

Education: Graduation in Science

Knowledge, Skills, and Experience:

• 10+ years in Medico Product Marketing
• Strong verbal, written, and presentation skills

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Hospitals and Healthcare, Pharmaceutical Manufacturing