Product Marketing Manager

Knovos, LLC; Gandhinagar; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Knovos, LLC is seeking a Product Marketing Manager to bridge product development and sales. You will craft positioning, messaging, and GTM plans that drive demand and revenue for multiple product lines.

The role emphasizes cross-functional collaboration and rigorous market analysis. You will develop sales tools, enablement content, and campaigns across channels while maintaining consistent messaging and aligning with buyer personas.

Qualifications

• Strong grounding in marketing principles and tactics with cross-functional teamwork experience.
• Ability to understand and position enterprise-grade technology products.
• Excellent written and verbal communication skills across audiences.

Responsibilities

• Develop clear product positioning and messaging for each product line.
• Create customer-centric messaging frameworks that differentiate Knovos from competitors.
• Define differentiators and value propositions aligned with target buyers.
• Ensure consistent messaging across marketing channels (website, collateral, demos).
• Conduct competitive analysis and identify market gaps and positioning opportunities.
• Track competitor messages, pricing, features, and GTM strategies.
• Develop sales tools: playbooks, battle cards, and objection guides.
• Create product demo scripts and presentation decks; build ROI calculators.
• Provide sales training on product positioning and messaging.
• Develop marketing campaigns, collateral, web content, and sales tools for quick prospect education.

Skills

Marketing fundamentals

Cross-functional collaboration

Tech product understanding

Communication skills

Analytical thinking

Google Analytics

Mailchimp

MS Office

Education

MBA in Marketing or equivalent

Tools

Google Analytics

Mailchimp

MS Office

Job description

Experience: 2 - 5 Years Graduation: MBA in Marketing or Equivalent Number of Positions: 3

A Product Marketing Manager (PMM) is responsible for the commercial success of a product by bridging the gap between product development and sales. Their primary focus is defining how a product is positioned, creating compelling messaging for target audiences, and driving demand through strategic go-to-market (GTM) plans.

Required Candidate Profile

• Strong understanding of marketing principles and tactics, as well as experience working with cross-functional teams
• Strong ability to understand enterprise grade technology products
• Excellent communication skills, both written and verbal
• Must be able to effectively communicate technology product concepts to a variety of audiences, creatively
• Good problem solving and analytical skills
• Knowledge of Google Analytics, Mailchimp, MS Office, and other similar content creation, marketing & analytics platforms

Role & Responsibilities:

• Develop clear, compelling positioning statements for each product line
• Create customer-centric messaging frameworks that differentiate Knovos from competitors
• Define key differentiators and value propositions aligned with target buyer personas
• Ensure consistent messaging across all marketing channels (website, sales collateral, demos) Competitive Intelligence & Analysis
• Conduct regular competitive analysis
• Identify market gaps and positioning opportunities
• Track competitor messaging, pricing, features, and GTM strategies
• Present quarterly competitive landscape reports to leadership Sales Enablement & Collateral
• Create sales playbooks, battle cards, and objection handling guides
• Develop product demo scripts and presentation decks
• Build case studies and ROI calculators
• Provide sales training on product positioning and messaging
• Create marketing campaigns, collaterals, web content, and sales tools for quick prospect acquisition and education Go-To-Market (GTM) Strategy
• Support new product launches and feature releases & touchpoint updates.
• Develop launch plans and marketing collateral
• Coordinate with Customer, product, sales, and marketing teams on launch timing Customer Research & Feedback
• Gather market feedback on positioning and messaging
• Identify customer pain points and feature adoption barriers
• Translate insights into product recommendations Collaboration & Coordination
• Work closely with customer, product, sales, and marketing teams
• Participate in sales & demo calls to understand market feedback
• Support content writers with product context and technical details