Product Manager

Cadila Pharmaceuticals Limited; Ahmedabad District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Ahmedabad seeks a Product Manager to own assigned brands and drive growth through brand strategy, market analysis, and promotional planning.

The role requires pharmaceutical marketing experience, strong brand management, lifecycle oversight, launches, and sales-force engagement, with close collaboration to sales, supply chain, and QA teams.

Qualifications

• 4–8 years of experience in the Pharmaceutical Industry.
• 2–4 years of experience in Product Management / Pharmaceutical Marketing.
• Experience in Sales & Marketing is preferred.
• Strong understanding of pharmaceutical markets, competition, customer behavior and brand management.
• Strong analytical, communication, presentation and interpersonal skills.
• Ability to independently manage assigned brands and coordinate with cross-functional teams.

Responsibilities

• Develop and execute brand plans and marketing strategies for assigned products.
• Prepare the marketing mix, brand positioning and product differentiation strategy.
• Analyze market size, growth, trends, competition, pricing and market-share data.
• Identify opportunities for new product launches, line extensions and portfolio expansion.
• Develop brand campaigns, visual aids, promotional inputs and communication strategies.
• Manage the complete product/brand lifecycle and growth strategies.
• Track brand performance and ROI; propose corrective actions.
• Coordinate with Supply Chain, Production and Purchase for availability and materials.
• Coordinate with Quality/CQA and Sales for timely resolution of product queries and complaints.
• Prepare and monitor action plans, timelines and milestones for marketing initiatives.

Skills

Brand management

Market intelligence

Strategic planning

Communication skills

Cross-functional collaboration

Education

MBA / PG Diploma in Marketing (Full-Time)

Postgraduate qualification in Pharmacy / Pharmaceutical Sciences

Job description

Department: Marketing / Product Management

Reporting To: Marketing Head

About the Role

We are looking for a Product Manager to take ownership of assigned brands and drive their growth through effective brand strategy, market analysis, promotional planning and execution.

The ideal candidate should have strong pharmaceutical marketing experience with a good understanding of brand management, market intelligence, product lifecycle, new product launches and sales-force engagement.

Key Responsibilities

• Develop and execute brand plans and marketing strategies for assigned products.


• Prepare the marketing mix, brand positioning and product differentiation strategy.


• Analyze market size, growth, trends, competition, pricing and market-share data.


• Identify opportunities for new product launches, line extensions and portfolio expansion.


• Develop brand campaigns, visual aids, promotional inputs and communication strategies.


• Manage the complete product/brand lifecycle and recommend appropriate growth strategies.


• Track brand performance and identify opportunities to improve sales, market share and profitability.


• Develop effective customer segmentation and promotional strategies based on market insights.


• Conduct competitor analysis through market research, secondary data and market visits.


• Work closely with the Sales team to ensure effective implementation of brand strategies and promotional campaigns.


• Conduct cycle meetings and product presentations for the field force.


• Provide regular product and campaign training to the Sales team, including product USPs and key communication points.


• Conduct market visits and interact with doctors/KOLs/customers to gather market feedback and insights.


• Monitor the effectiveness and ROI of marketing activities and recommend corrective actions.


• Coordinate with Supply Chain, Production and Purchase teams for product availability, samples and promotional materials.


• Coordinate with Quality/CQA and Sales teams for timely resolution of product complaints and product-related queries.


• Coordinate with external vendors for development and procurement of promotional materials.


• Prepare and monitor action plans, timelines and milestones for marketing initiatives.


• Provide regular brand performance updates and recommendations to the Marketing Head.

Candidate Profile

• Experience: 4–8 years of experience in the Pharmaceutical Industry.


• Preferably 2–4 years of experience in Product Management / Pharmaceutical Marketing.


• Candidates with prior experience in pharmaceutical Sales & Marketing will be preferred.


• Experience in handling established brands, marketing campaigns and/or new product launches is desirable.


• Strong understanding of pharmaceutical markets, competition, customer behavior and brand management.


• Strong analytical, communication, presentation and interpersonal skills.


• Ability to independently manage assigned brands and coordinate effectively with cross-functional teams.

Qualification

• MBA / PG Diploma in Marketing (Full-Time) from a reputed institute


• OR


• Postgraduate qualification in Pharmacy / Pharmaceutical Sciences

Key Success Areas

• Brand growth and market-share improvement


• Effective brand strategy and execution


• Successful campaigns and product launches


• Sales-force engagement and implementationMarketing ROI and profitability


• Market intelligence and identification of growth opportunities