Product Executive - Mumbai

Hexagon Nutrition; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hexagon Nutrition seeks a Dynamic Product Executive for the Product Management team in the Hospital Division (Domestic Brands). You will lead brand strategy, portfolio management and scientific marketing to drive growth.

You will collaborate with medical affairs, hospitals and field teams to enable launches, map hospital potential, and optimize campaigns. 4–5 years in hospital-nutrition product roles is preferred.

Qualifications

• MBA (Marketing) or PGDM preferred; science grads considered.
• 4-5 years as Product Executive in Hospital Division.
• Experience with nutrition brands advantageous.

Responsibilities

• Brand Strategy & Portfolio Management: Develop annual brand plans aligned with business objectives and growth targets; identify market opportunities across segments; drive positioning based on scientific differentiation; manage product lifecycles; forecast and plan inventory and SKU rationalization.
• Scientific & Clinical Marketing: Convert clinical evidence into impactful materials; work with medical affairs for accuracy and compliance; support study-based campaigns and CMEs; collaborate for advisory boards and publications; create training modules for sales on product science.
• Hospital Mapping & Brand Entry Strategy: Map hospital potential and centers; develop protocols and cross-talk with specialties; activate centers within hospitals (IP/OP/Dialysis/Onco units).
• Field Force Enablement: Develop promotional inputs, campaign briefs and launch toolkits; conduct cycle meetings and field training; track prescriptions and ROI of campaigns.
• KOL Engagement: Collaborate with intensivists, oncologists, nephrologists, gastroenterologists and dieticians; support advisory boards, CMEs, congress activations; build advocacy around clinical protocols.
• Market & Competitive Intelligence: Track competitor activities; analyze internal sales data for insights; recommend actions for brand penetration.

Skills

Brand strategy

Portfolio management

Scientific marketing

KOL engagement

Market intelligence

Field force enablement

Campaign management

Education

MBA (Marketing) / PGDM preferred

Science Graduates/ Pharmacy/ Nutrition

Job description

Job description

We are seeking for a Dynamic professional as a Product Executive for our Product Management team - Hospital Division - Domestic Brands.

Role & responsibilities

1. Brand Strategy & Portfolio Management

• Develop annual brand plans aligned with business objectives and growth targets.
• Identify market opportunities across segments
• Drive positioning based on scientific differentiation
• Manage product lifecycles
• Manage forecasting, inventory planning, and SKU rationalization.

2. Scientific & Clinical Marketing

• Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
• Work with medical affairs to ensure scientific accuracy and regulatory compliance.
• Support development of study-based campaigns and publication amplification.
• Partner with Medical Affairs for Advisory board Meetings, Protocol development.
• Create training modules for the sales team on product science and competitive differentiation.

3. Hospital Mapping & Brand Entry Strategy

• Understanding on Hospital Working Potential mapping & Different centers.
• Working closely with Hospitals for Protocol development, cross talks with different specialties (inter disciplinary teams)
• Activating the different centers within the hospitals- IP/ OP/ Dialysis/ Onco units etc.

4. Field Force Enablement

• Develop promotional inputs, campaign briefs, and launch toolkits.
• Conduct cycle meetings and field training programs.
• Track secondary sales, prescription generation, and Prescribers
• Monitor ROI of campaigns and optimize resource allocation.

5. KOL Engagement

• Collaborate with Super Specialty doctors (Intensivists, Onco, Nephro, Gastro & dieticians)
• Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
• Build advocacy around clinical protocols and nutrition pathways.
• Identify regional influencers to strengthen Brand Advocacy

6. Market & Competitive Intelligence

• Track competitor activities across different segments & Disease conditions
• Analyze internal sales data for performance insights.
• Recommend action plan for Brand Penetration

Education

• MBA (Marketing) / PGDM preferred
• Science Graduates/ Pharmacy/ Nutrition

Preferred candidate profile

• 4-5 years as Product Executive in Hospital Division
• Exposure to Super Specialists ( Intensivists, Onco etc) preferred.
• Experience in launching or managing nutrition brands will be an advantage