Assistant Product Manager - (P)

PeopleStrong; India; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

PeopleStrong in India is seeking a marketing Product Manager to drive pharmaceutical brand performance through strategic planning and execution of marketing deliverables.

This role focuses on market intelligence, STP strategies, and sales enablement, with a strong emphasis on coordinating with sales teams, KOLs, and vendors to grow market share.

Qualifications

• 3+ years of experience as a Product Manager in a pharmaceutical setting.
• Pharmaceutical industry experience is mandatory.
• MBA is required for this role.

Responsibilities

• Develop market intelligence through strategic planning and budgeting.
• Engage with KOLs and attend industry seminars to stay updated.
• Prepare annual brand plans with STP strategies.
• Design marketing deliverables including communications, ads, promotions.
• Deliver sales enablement programs and training sessions for the sales force.
• Monitor on-ground execution and report budget variances.
• Manage vendor relationships and education programs for chemists, pharmacists, paramedics.

Skills

Marketing

Education

MBA

Science Graduate

Job description

Department Domestic Marketing-Conquer-Centra-CHB

Sub Org Unit 1 Domestic Marketing-Conquer & Centra

Sub Org Unit 2 Domestic Marketing-Concentra

Country India

State Maharashtra

Skills

Skill

Marketing

MBA

CERTIFICATION

Working Language

Job Description

Role Objective: To manage pharmaceutical brand performance through strategic planning, execution of marketing deliverables, and providing robust sales support to drive market share and brand growth.

KEY RESPONSIBILITIES

Strategic Planning and Budgeting: Develop market intelligence by studying trends, analyzing agency reports, and collating feedback from sales teams.

Market Insight: Meet with Key Opinion Leaders (KOLs) and attend industry seminars to stay updated on market changes and competitor strategies.

Brand Planning: Prepare annual brand plans, including STP (Segmentation, Targeting, and Positioning) strategies aligned with market realities.

Execution: Ideate and design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.

Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.

Monitoring and Reporting: Continuously monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.

Relationship Management: Handle customer queries/complaints and manage the delivery of educational programs for chemists, pharmacists, and paramedics.

Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Sales teams, Regional/District Heads, Marketing Heads, Training team, and Corporate Quality Assurance (CQA).

Nature of Interaction: Collating feedback, presenting execution updates, coordinating campaign execution, delivering training, and resolving customer complaints.

Type of Interaction: External

Interaction with: Key Opinion Leaders (KOLs), Industry Peers, and Vendors.

Nature of Interaction: Keeping abreast of market changes, networking at seminars, and negotiating/contracting with vendors for marketing materials.

JOB REQUIREMENTS

Professional Experience and Relevant Skills

Experience: 3+ years of experience as a Product Manager within a Product Management Team.

Experience Context: Exclusively Pharmaceutical industry experience.

Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.

Academic Qualifications & Certifications

Educational Qualification: Minimum Science Graduate.

Mandatory Qualification: Management Graduate (MBA)